Playing games in an online casino without having to register sounds great, doesn’t it? For quite some time, Finnish players have been enjoying all the benefits of instant payments through the solution called Pay N Play.
Which Pay N Play option is the preferred one among players from Finland?
Trustly broke the ice with instant deposits with no registration, which probably makes it the #1 payment method and undoubtedly the most widely spread one. However, Zimpler, Brite, and Euteller also offer the same benefits of instant transactions, giving players even greater freedom of choice.
Pay N Play in Short
Originally developed by Trustly, the popularity of Pay N Play technology exploded around 2019, after its debut on London ICE 2018. Presented as a feature that revolutionized the iGaming sector, this innovative payment option enables players to access games faster.
By combining the steps of account verification, KYC procedure, and depositing, Pay N Play makes it possible for them to skip the lengthy and exhausting registration process and focus on entertainment. As such an approach increases customer satisfaction and retention, casino operators can also benefit from it, so the situation is a win-win for both parties.
So, how does it work in online casinos?
While making a deposit via this system, the bank and the online casino automatically exchange the info in the back end of Pay N Play. This is done in a well-secured environment, through the unique ID. Players can access the games more efficiently, while operators remain compliant with the necessary KYC requirements. The whole process is completed within a couple of seconds/ minutes.
Worth noting is that, although rapid and almost instantaneous, Pay N Play is not the same as real-time payments (so-called RTPs), the new age of instant payments the financial experts are making the fuss about. Yet, one by one sector embraces it, this system will most likely find its way to the iGaming industry as well.
Trustly -The Fastest-Growing Fintech
Describing itself as a leader in digital account-to-account payments powering the shift to a cardless society, Trustly gathers a team of highly experienced people. Simple and efficient, this method is already a preferred choice in four industries- e-commerce, financial services, iGaming, and travel.
When opting for this method to add money to their casino balance, players usually press the “Deposit & Play” button, choose Trustly from the listed methods and log in by using their online banking credentials. After that, they enter the desired amount of money, confirm the transaction and wait a couple of seconds for funds to appear on their casino balance.
- No registration required
- A great alternative to cards
- Available for both deposits and withdrawals
- Compatible with iGaming operators
- Can be used in a limited number of countries
If you are curious to take a closer look at how this method works, take a look at some tests our team has conducted through the “From the Players for the Players” project:
- Tester Makes a €50 Withdrawal via Trustly at Wisho Casino in 24 Hours
- Malta-Licensed BOKA Casino Tested: Withdrawal of EUR 50 via Trustly
- Testing Vegasoo Casino’s Efficiency- Hassle-Free Trustly Withdrawal
- Winnerz Casino Tested: EUR 2 Fee Charged for Withdrawal of EUR 50 via Trustly
- Galaksino Test Report: 15 Minutes to Withdraw EUR 50 via Trustly
Zimpler- The Universal Way to Pay and Get Paid
Initially recognized for mobile payments, Zimpler (ex-PugglePay) embraced the Pay N Play concept in 2020. It is currently available in Sweden, Finland, Estonia, Germany, and the Netherlands and is mostly used in online gambling, gaming, or cryptocurrency exchange companies.
To be able to add funds to their casino balance, customers need to have a Zimpler account. This is done on the official website, by entering a personal ID and confirming it with the bank ID. So, when using it in casinos, players select this option in the cashier, enter the amount and confirm the transaction via a one-time code.
The app allows clients to attach a credit card as well, keep track of spendings, and of course, make online payments. Versatile adjustment options allow customers to remove, lower, or increase the budget limit.
- Efficient and hassle-free
- Safe and secure
- Multiple options to control budget
- Suitable for both deposits and withdrawals
- Only a couple of countries support this payment method
The efficiency of this method was explored in some “From the Players for the Players” tests as well, so here’s how the investigations unfolded:
- Testing Cadoola Casino Deposit and Withdrawal via Zimpler
- Alf Casino Tested: Instant EUR 255.00 Withdrawal via Zimpler
Brite- The Briter Way to Pay and Get Paid
Operating in more than 20 markets all over Europe, Brite is an Open Banking-powered method recognized for seamless payments and super-fast payouts. An award-winning fintech brand, it has a connection with 3,800 banks, enabling both deposits and withdrawals.
Driven by innovation, this customer-centric company strives to keep things transparent while providing a high level of both security and efficiency. Brite is under the supervision of the Swedish Financial Supervisory Authority (Finansinspektionen).
Similar to other options described here, the first step is to select Brite in the casino cashier, choose a bank, authenticate, and confirm the payment. It relies on bank credentials, thus eliminating the need for registration in a casino.
- Rapid and secure deposits and withdrawals
- No fees for transactions in casinos
- Simple to use
- A relatively small number of casino operators offer it
To give players closer insight into how the system is used, we delegated a tester to explore Brite, so these are his insights:
Euteller- Instant Bank Payment One-Stop-Shop
Supervised by the Financial Supervisory Authority of Finland (FIN-FSA), Euteller enables customers from Finland to make instant bank payments on the Internet using their online bank accounts. Being compliant with the strictest guidelines, it ensures the highest level of data protection.
Using it in interactive casinos is quite simple- all it takes is to select Euteller in the cashier, choose the bank, enter the amount, and validate the transfer. As you can see, the process here is more or less similar to the one other Pay N Play options follow.
Worth noting is that this option supports a wide range of banks among which Nordea, POP Pankki, Aktia, S-Pankku, DanskeBank, and more. Also, this payment provider has one more convenient product- Siirto. It is the first real-time mobile payment service where end-users need a mobile phone number only to be able to send and receive money.
- No card details needed to complete payment
- Instant deposits
- Relies on high-tech security system
- No withdrawals
- Available only to Finnish players
It All Boils Down to Personal Preferences
As you have seen from the brief introductions for these payment methods, there are slight variations between these payment options. Yet, what all of them ensure are fast and simple transactions without compromising security. So, when choosing the best one to deposit and eventually withdraw, players mostly rely on their own likes and dislikes.
Based on its immense popularity and the speed it conquered the online entertainment sector, it is evident that Pay N Play is here to stay. And evolve.
It is hard to predict precisely what the next step will be, but some say that it could be the integration into banners displayed on the affiliate sites, the so-called In-Banner Pay N Play. With this option, players will be able to gamble within the interactive banner. This could result in increased conversion for affiliates, improved customer retention for operators, and finally, a multiverse of satisfied players.
Before making a deposit and playing games, make sure to read Terms. Gamble responsibly!