Understanding What a White Label Is and Companies Operating on Them

In the online gambling industry, the term 'white label' is brandished around...

...a lot!

White Label

What exactly is a 'white label'?

The term is referring to a service or a product produced by a company, which is then supplied wholesale to another company, which in turn, sees the product being re-branded as their own - with both parties then taking a cut...

...White labels are a common online franchise and seem to be the perfect way to start an online casino business. Experienced developers within the iGaming industry set up the white label, who then sell it onto a third party.

The third party is then solely responsible for the marketing for that casino brand, but this may come with no support or management - depending on the deal.

White Label Every Matrix

White Labels in More Detail

When it comes to white label software, it allows just about anyone to try their luck with an online casino business and you won't need a large amount of cash behind you to set one up either; this is one of the main reasons why there are so many online gambling businesses to choose from...

...But this could see prices (and rates) at white label casinos being slightly higher than usual, to cover the costs for both parties involved.

One of the reasons why white labels are so popular, is the fact that it doesn't take long to set up a casino and they are already licensed, so no messing around required when trying to obtain an operating license.

White label solutions include

  • Wazdan: "Wazdan is the synergy of several different entities coming together to create the innovative company you see before you today. Proudly built on honesty and solid values, our company started its journey with a few individuals being brought together by their Passion for Games."

  • Gamingtec: Established in 2013, Gamingtec is an independent, global provider of white label and sports betting solutions.

  • Inteplay: A leading software provider with cutting-edge gambling platforms.

  • BetSys: "BetSys provides full spectrum of sports betting software on regulated market. We are the largest supplier of sportsbetting solution in Central and Eastern Europe. We offer a comprehensive range of products and services that are needed to cover full spectrum of betting (sports betting, live, retail, virtual sports, casino)."

  • BGT: Best Gaming Technology are an Austrian software company, who have developed a range of leading turnkey, white-label wagering solutions for the iGaming industry.

  • Morpho: A company who guarantee the IT compliance of iGaming operators in many jurisdictions.

  • Mediatech Solutions: "A market-leading gambling products and services company with a focus on omni-channel operations in regulated markets."

  • Tain: "Since the dawn of online gambling, we here at Tain have been leading the way in developing full-featured solutions to the global gaming industry, providing comprehensive player management and content aggregations solutions to business of all sizes and markets. Join us on a journey of discovery where together we can help you build tomorrow's solutions today."

  • SoftGamings: Is a "leading iGaming developer since 2008, offering clients turnkey and white label casino solutions, all top game providers under a single integration, licensing and banking solutions and more."

  • EveryMatrix: An independent software development company which was founded in 2008 with its headquarters in London. Read about its platform here.

  • Edict eGaming GmbH: Founded in 1998, Edict is a provider of online game platforms in the business-to-business sector, specialising in the development and technical operation of online casino solutions

  • Intralot: "A Greek company that supplies integrated gambling, transaction processing systems, game content, sports betting management and interactive gambling services, to state-licensed gaming organizations worldwide."

  • Microgaming: Since launching the world's first, true online casino in 1994, Microgaming are an award-winning company which has expanded into many areas of online gaming, including white label solutions.

  • WorldMatch: Since 2000, Italy-based WorldMatch has been a pioneer in providing premium gaming solutions to successful gambling operators around the globe.

  • CasinoWebScripts: Established in 2010, CasinoWebScripts develop games and software for online gambling websites, without asking for monthly fees.

  • Income Access: "An affiliate marketing, business intelligence and SEO service provider, with over 22000 affiliates in the regulated gaming industry."

  • 1Click Games: A developer of premium white label sportsbook and casino content as well as software for land-based casinos and retail betting shops.

  • Swissbet: Delivers carefully created and fully-functional gamblig software (and solutions) with all the required tools for successful bookmaker operations.

  • Curacao e-Gaming: This company offers only one license type which provides eGaming licensing authority to operators of services, software and services providers, including: casinos, sports betting & exchanges lottery, games of skill and chance.

  • Aristocrat Technologies: An Australian gambling machine manufacturer, "creating the world's greatest gaming experience every day."

  • Skillonnet: A "top provider of white label and full turnkey casino software solutions for iGaming businesses. We're dedicated to your success."

  • Inteplay: Is a leading software company providing the cutting-edge gaming platforms and content for the iGaming industry, from start-ups to well-established operators.

  • iGamingPlatform: An advanced progressive web App solution for white labels, turnkey, operators and platform providers.

  • Softbroke: Provider of white label casino, sportsbook & online gaming platforms.

  • Nektan: Gibraltar-based company who delivers cutting-edge global casino solutions.

  • Progressplay: "The world's first Real Money, Access-Anywhere Gaming Platform for smartphones, tablets, and PCs". Many casino operators use this platform, click here to see a list of all their partners.

  • Boss: "BOSS. is an independent world-class software developer and provider of high class online and land-based gaming solutions. Core company's products and solutions are gaming platform, sportsbook and betting services, land-based casino software, affiliate system, payment solutions, own online casino slots and White label solutions."

  • Blue Ocean Gaming: A provider of highly exclusive online casino platform, white label gambling and mobile gaming solutions.

  • White Hat Gaming: Malta-based provider of market-leading casino and bingo content, combined with a full centralised back-office via a state-of-the-art platform.

  • Soft2Bet: The "Soft2Bet Team is passionate about the idea of creating a super-quality product for the ultimate gambling experience of our Customers. In the last 5 years, our team has grown from 10 to over 100 dedicated professionals."

  • BtoBet: A "pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as the main base for our products. Our unique, customizable, secure and flexible cloud-based systems deliver unprecedented capabilities to drive Sportsbook and iGaming business."

  • SOFTSWISS: Is a gambling software developer that offers a complete solution for opening of an online casino. They also create their own in-house slots which they have dubbed Bgaming.

  • Groove Gaming: Offers exclusive services to their clients, they also have several software partners which enable them to supply thousands of games. See more information on them here.
Kayleigh White profile image Kayleigh White LCB Reviewer - last updated 2022-02-22
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