Betby software

Betby is all about creating next-level betting experiences. Since going live in 2018, they’ve been growing constantly by offering a huge variety of betting markets and sports events from around the globe. Their team gathers a mix of people from diverse countries who share a passion for sports and a goal to improve the betting industry worldwide.

With offices in Riga, Malta, Montenegro, and Barcelona, the company provides a friendly and well-equipped workspace where great ideas come to life. Betby’s team combines years of experience and deep knowledge in iGaming, always exploring new markets and welcoming fresh talent. From the very beginning, they’ve been hitting goals and expanding quickly, always ready to team up with new partners.

In August 2020, BETBY received its supplier license from the Malta Gaming Authority (MGA), enabling the company to offer its AI-powered sportsbook solution across several European markets. The license supports BETBY’s growth, providing a fully customizable platform with regional content, marketing tools, and an enhanced betting experience for operators.

BETBY's Award-Winning Journey

In 2023, the company was named Best Mobile Sportsbook Provider at the SiGMA Europe Awards for its highly responsive, mobile-optimized platform. The platform features fast loading times, custom layouts, and a seamless experience across all devices. Key upgrades included Combo Freebets, an enhanced Bet Builder, and new esports offerings in Betby.Games.

In 2024, BETBY won the EGR B2B Award for Innovation in Sports Betting Software, highlighting its continued commitment to cutting-edge technology. The company also achieved a triple victory at the MiGEA 2024 Awards, taking home accolades for Best Online Sportsbetting Supplier, Most Innovative AI-Based Sportsbook Product for its AI Labs, and Best Workplace of the Year for its exceptional company culture.

The company further cemented its position at the SBC Summit Lisbon 2024, winning Esports Supplier of the Year. BETBY’s focus on innovation was evident through its AI Labs tools and enhanced Bet Builder feature, alongside continuous updates to its esports collection in Betby.Games.

BETBY continued to shine at industry events in 2025, winning Best Esports Product at SiGMA Americas and Best Esports Provider at SiGMA Asia Manila, showcasing its localized strategies and innovative products. At iGB Live 2025 in London, the company walked away with the Innovation in Sports Betting Software award for the second consecutive year.

Finally, BETBY’s recognition as Best Online Sportsbook Provider at the SiGMA Euro-Med Awards 2025 further highlights its position as a leader in sportsbook technology.

Strategic Partnerships and Key Certifications

Betby has been on an exciting journey to expand its global reach through strategic partnerships and certifications that open doors to new markets. By teaming up with companies like Satoshi Gaming Group in Asia and Mobadoo in Latin America, Betby has been able to integrate its top-tier sportsbook solution into diverse platforms, bringing its innovative products to new regions. These strategic deals allow Betby to provide operators with cutting-edge tools like AI-powered betting features, proprietary esports content, and an extensive range of sports events, all delivered through easy-to-use integrations.

Betby’s growth also comes with key certifications that strengthen its position in global markets. Notably, the company secured GLI-33 certification, which is a significant milestone for its expansion in regulated markets like Peru. This certification ensures that the company’s sportsbook solutions meet the strict technical and security requirements set by local authorities, allowing it to deliver fully compliant products to Peruvian operators. It also represents a part of the company’s broader strategy to expand its presence in Latin America.

Through both strategic collaborations and regulatory achievements, Betby is continuing to grow its footprint globally, delivering top-tier, compliant sportsbook solutions to operators across various markets.

All-in-One Sportsbook Solution: Built for Performance, Customization, and Growth

Betby’s sportsbook solution combines flexibility, advanced technology, and extensive market coverage, making it one of the most comprehensive options out there. 

With more than 210,000 events each month across 125+ sports and over 3,000 betting markets, it features a well-rounded sportsbook solution that meets the needs of both operators and players. The package includes everything from traditional sports and virtual sports to an expanding lineup of esports, all supported by top-notch data feeds and backed by a skilled team handling trading and risk management.

User experience is at the core of Betby’s design, with mobile performance as a top priority. Operators can decide between three customizable layouts, Classic, Sidebar, and Tile, ensuring a smooth experience across all devices. Plus, with various color themes and branding options, the design can be adjusted to fit the operator's identity, while consumers can switch between over 30 languages for a more localized experience.

Powered by AI and machine learning, Betby’s backend analyzes user behavior to deliver real-time insights and create personalized experiences. This includes everything from tailored odds and promotions to smarter client segmentation, all aimed at improving retention and player engagement. Interactive widgets bring even more value, with live video streams, boosted odds, tournament highlights, and much more. Extra features like match trackers, cashouts, and free bets are there to take the betting experience to a higher level.

Thanks to a scalable and secure infrastructure, Betby’s sportsbook solution can be set up quickly, usually within just a few days, allowing businesses to be up and running without the hassle. With flexible customization options and dependable support, it’s an ideal choice for operators looking for a feature-rich sportsbook that’s easy to integrate and manage.

Betby.Games: Your Ultimate Esports Betting Solution

Beyond a top-tier sportsbook, Betby’s catalog also encompasses Betby.Games, a complete esports betting module that’s perfect for any platform or as an independent solution for B2C operators. It provides a diverse selection of live esports events 24/7, with no interruptions, ensuring a non-stop, engaging experience for players. Betby.Games delivers market-leading conversion rates from casino to sports betting, helping operators keep players entertained at all times.

The module covers a wide range of esports, including e-Soccer, e-Tennis, e-Basketball, e-Baseball, e-Fighting, e-Cricket, and Rocket League. Events last anywhere from 3 to 35 minutes, allowing players to jump into fast-paced action whenever they like. For example, e-Soccer includes over 30 markets, 10+ leagues, and 200+ teams, while e-Shooter (CS:GO) includes 30+ markets with classic matches and knife rounds.

Integration is flexible and hassle-free, giving operators the option to integrate the full Betby sportsbook or just the esports-specific Betby.Games module. The integration comes with everything operators need, including a comprehensive reporting system, risk management tools, and access to all the latest Betby.Games releases. Operators can also opt to incorporate Betby’s odds feed into their existing sportsbook, allowing them to control which markets they want to offer and set their own margins to match their business goals.

Betby Virtual Sports: Non-Stop Action, 24/7

Betby’s Virtual Sports secure non-stop, exciting betting opportunities with a wide range of markets and events that run around the clock. Whether you're into soccer, basketball, tennis, or horse racing, there’s always something to bet on. 

Soccer fans can enjoy multiple international competitions and a League Mode featuring 16 teams and 30 matchdays, each with 8 parallel games. For basketball lovers, there are 8 matches in parallel with 3,330 fixtures, featuring top US teams, all in quick 3.5-minute Bet Cycles.

And tennis? Bet on every ball in 16-player, three-set matches with tons of betting opportunities on form and momentum.

If horse racing is more your thing, you’ll find uniquely generated races every 2 minutes with various tracks and distances, plus forecast and tricast markets. Dog racing and cricket are also included in the lineup, with 30 dog races per hour and a hyper-real T20 cricket league featuring India’s top 8 teams.

Betby’s virtual sports are customizable, so operators can adjust them to fit local preferences, making it a great fit for markets around the world. With user-friendly options and 24/7 broadcasting, Betby’s virtual sports keep the action going at all hours, guaranteeing endless entertainment and betting chances for players everywhere.

Betby’s Esports: The Ultimate Betting Experience

Betby offers an engaging and profitable esports betting solution that covers a wide variety of popular games and events, providing operators with everything they need to deliver a top-tier esports experience. With over 3,000 events every month and a network of trusted data partners, Betby delivers reliable and scalable esports coverage that suits any business.

Whether it’s classic games like CS, Dota 2, or League of Legends, or newer titles like Call of Duty, Betby ensures there’s always something exciting to bet on. The platform supports 40+ markets for each of these major games, with hundreds of events happening each month. But it doesn’t stop there. Betby also offers a range of mobile esports titles, like King of Glory, Wild Rift, and Mobile Legends, making it easy for players to dive into action-packed matches wherever they are.

In addition, Betby’s sports simulators, such as EA SPORTS FIFA and NBA 2k, bring even more variety to the table, with over 1,000 events available daily. With more than 30 esports disciplines covered, operators can tailor their offering to match the tastes of their players, ensuring a dynamic and customizable experience.

Whether you're looking to explore the massive popularity of traditional esports or take advantage of the growing mobile and simulator betting scene, Betby has the coverage and tools you need.