Beter

Focused on enhancing player engagement, boosting revenue, and delivering an immersive experience, BETER offers innovative solutions designed for modern players. Active in e-sports and sports sectors, the provider crafts captivating in-house content and cutting-edge odds.

With years of industry expertise, BETER has become a trusted content supplier for operators looking to elevate their sports and esports offerings. Cooperating with a large number of global partners, the supplier enables them to thrive in a highly competitive landscape.

BETER’s offerings include 24/7 live-streaming, over 400 global esports tournaments annually, and more than 46,000 in-house sports and esports events every month. Their bettor-centric iFrame, MTS solutions, and Esports Widget offer seamless integration into sportsbooks, all while maintaining precise odds through an in-house trading team.

With a commitment to excellence, innovation, and customer satisfaction, BETER continues to set a high standard for the future of the betting industry. Confirming that they are on the right way are numerous awards like the Esports Innovator of the Year 2025 and Best Esports Service Provider in CEE 2024.

If the name of this cutting-edge provider sounds familiar, chances are you’ve already been introduced to its content- but live games. After one branch of the company separated in September 2024 and established a new name, BETER’s main focus remained sports and eSports.

BETER’s iFrame- Customizable Tool for Seamless Integration

BETER’s iFrame solution offers a seamless way to enhance your esports and sports betting platform, providing a cutting-edge, bettor-focused user interface and a robust risk management framework.

Designed to integrate effortlessly with your existing platform, this solution is ideal for casinos looking to add sportsbook features or operators who want to offer multiple sportsbook options to their players.

One of the standout features of BETER’s iFrame solution is its seamless integration with your platform’s PAM (Player Account Management) and wallet systems, ensuring smooth login and wallet transfers.

The user interface is highly customizable, allowing you to adapt the design to match your brand style. Additionally, it offers features such as Freebet, Cashout, and Bet Insurance bonuses to further enhance the player experience.

BETER’s iFrame solution is easy to implement with fast integration that takes up to two weeks. The process includes integration, support, testing, and debugging in just a few days, followed by a swift launch.

This turnkey product provides all the essential features that sportsbooks need to operate efficiently, making it a convenient choice for operators looking to boost their betting offerings.

BETER's Client Console- Ensuring Streamlined Experience

BETER's Client Console is a powerful tool designed to streamline the management of its sports and esports products and data. Built with simplicity in mind, it offers clients easy access to all the resources they need to maximize the potential of BETER’s offerings.

Constantly refined based on client feedback, the console provides real-time data updates, margin settings, incident statistics, comprehensive stats and odds, and live streams.

With instant access to business reports and a convenient control interface, the Client Console allows operators to efficiently manage their operations. The feed management system, coupled with 24/7/365 support, offers match selection, varied match schedules, and ongoing system and trading updates. Users also have direct contact with tournament organizers, ensuring smooth operations.

A key feature is the Live Odds Viewer, which provides real-time market odds and allows for quick odds comparison. Available 24/7 in the console with no additional integration required, this tool is invaluable for resolving trading issues.

Whether it's accessing comprehensive data, managing feeds, or ensuring smooth trading operations, the BETER Client Console serves as an essential tool for optimizing sportsbook and esports management.

BETER Integrity – Transparent & Efficient Customer Support

BETER Support ensures the transparency and safety of its content through a comprehensive approach that combines incident management, risk prevention, intelligence-led investigations, and match monitoring.

With a team of integrity experts, BETER professionally manages operational safety, keeping risks visible and under control.

BETER follows a strict zero-tolerance policy for violations and works closely with law enforcement agencies and judicial authorities to prosecute offenders. The company collaborates internationally for investigations and tracks integrity incidents using specialized databases.

The monitoring system operates 24/7 through the BETER Integrity Operation Center, offering continuous intelligence exchange with operators and conducting internal red team assessments. BETER also ensures full compliance with national and international regulations, maintaining partnerships with both esports and sports federations.

To promote integrity, BETER runs its Integrity Awareness Program, which includes compulsory e-learning courses and an "Integrity BOOTCAMP" simulation program. A 24/7 active integrity whistleblowing platform further supports these efforts.

During onboarding, BETER implements a robust recruitment process, regular integrity examinations, and due diligence checks. Only players from national federations are accepted, ensuring the highest standards of integrity in its operations. This thorough approach to integrity management helps BETER maintain a safe, transparent environment for its users.

Rebranding & Setting New Milestones

As mentioned in the intro, September 2024 marked the beginning of a new chapter for the BETER Group. Following the separation, BETER Live has officially rebranded as ICONIC21.

This move allows ICONIC21 to operate with its own distinct vision, focused on strengthening its position as a top-tier live content provider in the rapidly growing online gaming market.

ICONIC21 is committed to offering highly customizable and efficient services to its clients. Operating independently, the company brings together a team of creative and talented professionals in the gaming content space.

With a client-first approach, ICONIC21 has already gained recognition for its ability to swiftly respond to customer needs and stay ahead of trends in the industry.

Moving forward, the company plans to elevate its offerings even further, ensuring faster delivery of new features, personalized services, and strategic partnerships that will fuel growth for both the brand and its customers.

The company is also expanding its product portfolio to include more variety and innovation. ICONIC21 is focusing on developing unique, never-before-seen content and game formats, including exciting bonus features, with a particular emphasis on the live gameshow segment.

Additionally, its promotional engine will be enhanced to support more targeted marketing campaigns for operators, helping them drive customer acquisition and retention.

ICONIC21 is committed to offering a highly personalized experience, tailoring live dealer and live game offerings to match the branding and expectations of operators in each market they serve.

A significant milestone in ICONIC21’s evolution is its entry into the slot game vertical. The company is now adding slots to its portfolio, combining classic mechanics with engaging narratives and fun characters for an interactive player experience.

The first ICONIC21’s slot titles, including Solar Sands, Vitamin Joy, Tortuga Fortune, and Juicy Coins: Hold & Win, are already live. With plans to launch one new slot per month in 2025, these high-volatility games offer exciting features such as Wild & Scatter Symbols, Bonus Rounds, Multipliers, and FS.

This expansion into slots adds further depth to ICONIC21's offering, reinforcing its position as a comprehensive content provider and setting it apart from competitors. Worth noting is that the provider’s slot games will be offered not only in real-money format but will also be available in social and sweepstakes casinos.

Comprehensive Sports Betting Catalog

Designed to enhance sportsbooks and betting operators’ engagement and revenue, BETER offers a varied selection of sports events, designed to meet the demands of all profiles of sports fans.

With 24/7 coverage, their diverse range of content includes popular sports such as table tennis and basketball, ensuring there’s something for every type of gambler. Operators can have consumers spoilt for choice with over 11,000 events each month and 25+ markets per event, guaranteeing an exciting and dynamic betting experience.

One of the standout products is the Setka Cup, which provides 24/7 coverage of over 10,500 table tennis events each month. Known for its stable and predictable margins, it includes up to 33 markets per event and an average match duration of 30 minutes.

On top of that, the Setka Cup also encompasses VR Table Tennis with up to 300 events monthly. Blending virtual gameplay with real-life athletes and encompassing powerful features, this game allows players to enjoy immersive gaming sessions with the use of the Oculus VR 3 headset.

To ensure a maximally high level of transparency and safety, BETER integrated a range of useful monitoring features. Thanks to this, incident management and prevention, risk management, intelligence-led investigations, match monitoring, and integrity education are secured, leaving no room for fraud.

Additionally, the provider has The BSKT Cup, a dynamic basketball league. Hosting 10 tournaments annually and providing over 2,000 matches each year, with up to 20 markets per event, it has what it takes to entertain even the most demanding fans.

An Extensive Portfolio of Global Esports Tournaments

Providing an extensive portfolio of global esports tournaments BETER also offers a comprehensive range of esports services, both pre-match and in-play trading solutions.

Covering over 400 tournaments from Tier 1 to Tier 3, the provider hosts more than 30,000 global esports events each year and 42,000+ in-house events per month, ensuring a constant flow of high-quality content for betting providers.

Thanks to stable margins of 6.5-7.5% across various esports disciplines, its solutions are designed to provide significant advantages. Other benefits offered in the package include real-time stats, scores, and settlements, with 24/7/365 support and a dedicated in-house team of 150 expert traders. The company proudly points out having the highest odds uptime in the industry- over 90%.

The company also provides trading services for a wide array of esports titles such as CS2, Dota 2, League of Legends, Valorant, and Fortnite, among many others. Built on low latency, and being fully automated, BETER’s trading ensures seamless operations.

Additionally, BETER offers ESportsBattle, a popular service covering efootball, ebasketball, and ehockey. With over 38,000 events per month, ESportsBattle ensures stable and predictable margins, with up to 50 markets per event.

Another product, Virtual eComp, features AI-powered tournaments with over 3,900 instant cyber football matches, providing immersive experiences for next-gen bettors. As no human factor is involved, efficient risk prevention is enabled, ensuring constant customer and revenue growth.

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