ICONIC21
ICONIC21 is an online developer and provider of live dealer casino games, virtual card games like Blackjack 360, and slots like Solar Sands and Fiesta Wilds. BETER Live rebranded to ICONIC21 in September 2024, announcing its independence rather than acting like a rebranded stealth studio operating under the founding company’s umbrella.
The genesis of ICONIC21 was set up in Limassol, Cyprus, in 2018 with the BETER Group.
BETER Group became a powerhouse in fast-paced betting by specializing in live-streamed tournaments, esports, and in-house odds trading, alongside its eventually growing online casino live dealer business - with a team of over 150 specialized traders available around the clock to give bettors in Europe and beyond highly accurate odds and a constant stream of betting opportunities. The Group blends traditional sports with cutting-edge esports solutions. That part of the business eventually ended up focused on BETER Sports and BETER eSports, covering over 38,000 efootball, ebasketball, and ehockey events every month.
BETER Live launched its first four live casino games in December 2021, with Roulette, Blackjack, Top Card, and Baccarat. The games were designed with next-gen players in mind and mixed classic casino rules and mechanics with a modern, high-tech delivery. Since then, they’ve developed a larger portfolio under ICONIC21.
ICONIC21 Games
Look for a good mix of games in the live streaming portfolio, a small handful of RNG table and card games and about a dozen slots with more to come as the company progresses. The company makes games for real money casino action and online sweepstakes casinos.
Live Casino Games
ICONIC21 offers a full suite of live games for casino players who prefer live action to go along with their remote gambling.
Their portfolio includes traditional games like Roulette, Blackjack, and Baccarat, along with titles made for more specific markets, such as Bet on Teen Patti and Andar Bahar for Indian players at home and abroad, and others who are catching on to the easy to learn and fun to play games. All of the games are designed to give players a full experience and some are augmented with unique features like the new Modern Racetrack and Drag & Drop Chips in their Roulette offerings.
Gravity Series
One of the most popular game groups in the ICONIC21 collection is the Gravity Series with dynamic multipliers and deeply engaging gameplay. Games like Gravity Blackjack and Gravity Roulette give players the chance to win up to 1,000x their bet against a backdrop that mixes high-class visual effects with innovative game mechanics.
Gravity Blackjack puts a fresh spin on classic Unlimited-Seat Blackjack with unique multipliers on side bets, offering payouts up to 3,000x. Designed for higher turnover, this version keeps the action moving while sticking to the most familiar Vegas rules.
The game is played with eight decks of 52 cards, with the shoe, and the cards replaced when four decks remain in the shoe. The dealer receives two cards on the initial deal and checks for a Blackjack if showing an Ace. Players can take insurance before the check.
You can split pairs but split Aces get only one additional card. A hand with a split Ace totaling 21 is not considered a Blackjack. Doubling is allowed on any two cards, including split hands, adding more strategic opportunities to the fast-paced gameplay.
Gravity Sic Bo brings a fast-paced twist to the classic dice game, featuring up to 36 multipliers per round and payouts reaching 1,000x. Gravity Sic Bo is designed for quick gameplay and each round moves quickly while detailed statistics help players make the bets that fit their strategies. Voiceover support is provided in seven languages and ensures an even playing field for gamblers in most parts of the world.
Take Deal or Risk Blackjack adds a new twist to classic Unlimited-Seat Blackjack with the Take Deal feature. It lets players cash out an offered amount before the round is resolved. It introduces an extra layer of strategy, letting you decide whether to take a guaranteed payout or risk playing the hand to a normal conclusion.
The game keeps the familiar one-to-many layout, meaning multiple players share the same hand without having to wait for an open seat. Like ICONIC21’s other blackjack offerings, the game is streamed from a sleek studio with high production values and the quality of a polished finish.
ICONIC21 Slot Games
In December 2024, ICONIC21 branched out into slot games with titles like Solar Sands, Vitamin Joy, Tortuga Fortune, and Juicy Coins: Hold & Win. The highly volatile slots have well developed narratives, dynamic characters, and popular mechanics like Hold & Win, Bonus Rounds, Multipliers, and Free Spins. The company plans to release one new slot title each month throughout the coming year - future roadmaps are anybody’s guess at this point, but the games are well worth looking into.
We take a closer look at the slots on our regularly updated page featuring the best ICONIC21 slots for the year.
Other Games
The developer has other live games that are designed to attract players that may bot fit into the popular niches and still give as many people as possible great games to play.
Crash Live
ICONIC21 did some pioneering in the live casino space when it introduced Crash Live, one of the first live crash games to feature a host. This followed Evolution’s Cash or Crash, but it still deserves a place among the pathfinder games in the live dealer field. This game offers interaction and entertainment in a game show environment that marries real-time decision-making with live-hosted excitement.
Players have to decide when to cash out before the multiplier crashes, and that creates a high-stakes, nerve-testing experience. A live leaderboard, interactive presenters, and an active chat among other players add to the engagement, making each round feel dynamic and unpredictable.
Blackjack 360
Blackjack 360 takes a new look at online blackjack with RNG-powered, seven-seat gameplay that captures the feel of a real table. Designed for speed, strategy, and social play, the game has smooth animations, an intuitive interface, and fast-paced game rounds to keep the action moving.
Unlike live dealer versions, Blackjack 360 is fully animated, allowing players to join a seven-seat table and compete alongside others in a modern, immersive setting that’s a bit removed from the standard fare of RNG blackjack we’ve played before. The game comes with four themed tables that follow a full-day cycle:
- Sunrise: Low-stakes, ideal for casual players.
- Midday: Standard stakes, great for peak-hour sessions.
- Sunset: Higher stakes as the competition heats up.
- Midnight: The ultimate high-roller experience.
ICONIC21 Strategic Partnerships
Like nearly every other company in the iGamog space, ICONIC21 forms strategic partnerships in order to meet its business goals and bring as many of its games to as many players as possible in a highly competitive marketplace. We’ll touch on a few of them below.
Sweepium, BETBAZAR, Timeless Tech
In October 2024, ICONIC21 partnered with Sweepium, a leading B2B platform provider and content aggregator to build up its position in the sweepstakes market. This collaboration allowed ICONIC21's content to go live with several of Sweepium's brands in the US market, expanding their reach and influence. Many European companies have made similar moves with platform providers and social casino, and then moved into the real money online gambling markets in the US as they have opened up.
The global, real-money B2B iGaming marketplace provider, BETBAZAR, teamed up with ICONOC21 in late 2024. The partnership lets ICONIC21 distribute its diverse live game portfolio of about 20 games to players in a broader marketplace, making its presence in the industry more prominent.
In December 2024, ICONIC21 joined forces with Timeless Tech to integrate its titles into Timeless Tech's game aggregator platform.
Client-Centered Approach
ICONIC21 takes a different approach compared to many live casino providers, focusing on customized experiences for operators and end-customers alike instead of mass-market solutions. Rather than churning out generic content for aggregation platforms, they offer branded solutions for operators who want something distinct for their players.
Dedicated studios where casinos can feature their own branding and custom-built games designed to fit specific audiences is one strategy that prioritizes exclusivity.
For players, this means ICONIC21’s games might not be as widely available as those from the bigger providers, but where they do appear, they often feel more polished and integrated into the casino’s unique identity.
In Conclusion
ICONIC21 might not have the reach of the biggest names in live casino gaming, but it's a solid company with an approach that works for operators as well as players.
The custom-built solutions, well-chosen partnerships, and innovative game mechanics help ICONIC21 make a space for itself where the games feel more purpose built, polished, and immersive than some studios’ work.
While you don’t find ICONIC21’s games at every casino, the ones that do carry them offer a high-quality gaming experience. Look for the Gravity Series, the unique Take Deal or Risk Blackjack, and their expanding slot portfolio for direction on where the company is headed.
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