4ThePlayer Completes Funding to Enter US Market

January 11th, 2021
Back 4ThePlayer Completes Funding to Enter US Market

An up-and-coming studio and producer of mobile-first iGaming products, 4ThePlayer, has announced the completion of a funding round from private industry individuals, ensuring a seven-digit sum to expand in the US market.

As a result, the company will still remain independent and able to develop, release and advertise highly performing content including innovative player-centric games for an entirely new demographic.

Funding Relevant for New Game Concepts

According to the report, the seven-figure sum was raised from the founders and a small group of industry individuals such as Daniel Burns, leading M&A specialist, Gil Rotem, a former group director of gaming strategy at Bet365, Ian Chuter, a former COO of Ladbrokes Coral, Quentin Stott, CEO of Reflex Gaming and Steve Schrier, former CCO at Scientific Gaming Digital.

The UK-based startup and YG Masters partner was co-founded in July 2018 by Andrew Porter, Chris Ash, Thomaz Scalzilli and Henry McLean to develop player-focusing games that enhance user experience and bring a refreshment to the iGaming industry. Each member of the team has gained vast industry knowledge by working at Ash Gaming Ltd, also founded by Chris Ash before it was sold to Playtech PLC.

There are six innovative titles in 4ThePlayer’s gaming suite, including mega hits 9k Yeti and 6 Wild Sharks. The studio has also released two crypto-based products – 100 Bit Dice and 1000X BUSTA. One of the latest games in the portfolio, 123 BOOM!, features record-breaking explosive wins and it was released via Relax Silver Bullet.

Andrew Porter, founder and CEO of 4ThePlayer.com, said about the funding:

“We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years. Plus, we will double down on our operator and player focused engagement. We can’t wait to show you our latest innovations!”

Chris Ash, co-founder and business development director of 4ThePlayer added:

“We are extremely excited that such a talented and experienced group of individuals have joined us on the 4ThePlayer journey. We look forward to drawing on their expertise and input as we take the business forward. 2021 is going to be an exciting year for 4ThePlayer.com as we look to expand into the US!”

Among many innovations at 4ThePlayer, the Big Reel Portrait Mode stands out as a new gameplay format that utilizes the screen in mobile portrait play better than any other software. This provider also prides itself on the industry pioneering ‘slot balance infographic’ which assists players in making an informed game choice. These functions immensely increase player engagement alongside other in-game mechanics that have never before been used for entertainment purposes.

Creating Games for Players

Founder and CEO of 4ThePlayer, Andrew Porter, has recently been recognized as the most talented, innovative and influential executives in the gaming sector. Thanks to inventing new immersive experiences…

…the studio is now a true example of creating games for the players including 2 Gods Zeus vs Thor, featuring the world-first DUAL SPIN mechanic and 6 Wild Sharks with WILD CHOICE that allows customers to configure locked wilds.

123 BOOM! uses a SLOT SLIDER highlight which creates chained wins and gives up to a record 107 rewards from any spin.


“4ThePlayer.com Closes Independent Funding Round and Looks to the US!”, 4theplayer.com, January 8th, 2021.

“content including innovative player-centric games”

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