4ThePlayer Opts for GATI to Scale Global Distribution

May 6th, 2020
Back 4ThePlayer Opts for GATI to Scale Global Distribution

Creators of mobile-first gambling games 1 Left Alive, 9k Yeti and 100 Bit Dice, 4ThePlayer, have become the next supplier in line to utilize Yggdrasil’s GATI technology that helps with boosting worldwide distribution.

This strategic move will mark a new phase for the company that participates in YG Masters partner program, as standardization technology can rapidly scale global deployment and increase revenue opportunities.

Among the latest studios that have adopted this revolutionary technical advancement is Northern Lights, a Stockholm-Manchester team of creators, developers and designers behind Electric Wilds, Trail Blazer and All Stars Knockout.

A Go-To Market Interface

Yggdrasil prides itself on inventing the “game-changing, language-agnostic and standardized” GATI technology which can enable any game studio to quickly and securely distribute digital casino content across the world. The retailer’s global distribution network is among the leading projects of this type in the industry and many partners successfully cross-sell their products on the international markets thanks to its capacities.

Avatar UX, Fantasma Games and DreamTech Gaming are just some of the brands that have integrated GATI and now share their respective games roadmaps to a growing list of global Yggdrasil franchises.

YG Masters partners are also entitled to use the preconfigured GATI alongside a regulation-ready, standardized content development toolkit. This combination of services enhances both development and distribution of games for the players anywhere in the world. Founder and business development director of 4ThePlayer.com, Chris Ash, said about the agreement:

“Being part of YG Masters and using Yggdrasil’s unique and standardized GATI technology will give us huge autonomy and significantly decrease our time to market while boosting commercialization of our innovative games roadmap. Yggdrasil has introduced a highly scalable business model that will enable us to both achieve our strategy and maximize our content’s potential, while also making it easier to protect our IP and manage our own resources and timelines with fewer touchpoints over time.”

Unique Way to Build Content

As reported by Stuart McCarthy, head of partner strategy and sourcing for the developer, by teaming up with 4ThePlayer.com, the Swedish-based provider or superior online gaming solutions and Chery AB subsidiary, will provide its latest partner “a new and unique way to quickly build or port regulation-ready content” for all-out sharing, not just to rapidly expanding operators but the entire franchise network.

“GATI enables studios to quickly scale their businesses and boost revenue opportunities while their IP is protected, and local market compliance requirements managed,” added McCarthy.

In the last couple of months, 4ThePlayer has broadened its network of partnerships by teaming up with First Look Games, a hub for leading casino affiliates that seek instant connection with game developers and therefore have ‘first look’ access to upcoming releases and new projects.

Last year in November, the open casino platform from Relax Gaming, known as Silver Bullet confirmed full-scale integration and cooperation with 4ThePlayer. The company’s growing catalog is available in new iGaming markets ever since and helps building fresh gaming experiences across the globe.


“4ThePlayer.com selects Yggdrasil’s GATI tech!”, 4theplayer.com, May 5, 2020.

“4ThePlayer, have become the next supplier in line to utilize Yggdrasil’s GATI”

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