Game Show Mobile App Campaign From Paddy Power

November 14th, 2012
Back Game Show Mobile App Campaign From Paddy Power

Irish bookmaker Paddy Power is launching its latest mobile app "Roller Casino" through a four-week game-show-style campaign fronted by Channel 4 game show host George Lamb.

As part of the campaign, Lamb will invite consumers to have a go at a GBP 1 Million bet, the top prize on a single spin of a roulette wheel. Actually, Facebook users are tasked to find at least 35 'hidden symbols' in a high-definition zoom-and-search image to be eligible for entry.

The person who provides the most entertaining reason as to why they should be the one to place the GBP 1 million bet, will make it to the finale that will be broadcast live on Facebook.

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