Social gambling giant Zynga has stepped forward towards real-money gambling this week, when it filed a "Preliminary Finding of Suitability" with the Nevada State Gaming Control Board (GCB) for an interactive gaming license.
Our readers will remember that Zynga has already inked a partnership with bwin.party digital entertainment covering poker and casino games in the UK and European markets in the first half of 2013.
The NGCB’s review of the application could take a year or more, assessed analysts, estimating that real-money play could go live three to four months after that in Nevada.
According to Zynga’s chief revenue officer Barry Cottle, “As we’ve said previously, the broader U.S. market is an opportunity that’s further out on the horizon based on legislative developments, but we are preparing for a regulated market.”
