Greentube has entered a strategic agreement with sportsbook and iGaming software supplier Altenar, a move designed to expand its sports .betting capabilities across regulated European markets.
Under the partnership, Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, will integrate Altenar’s sportsbook technology into its platform. The agreement gives Greentube access to a sports betting solution that includes pre-match and live betting markets, operational management tools and promotional features designed for regulated jurisdictions.
The collaboration combines Greentube’s established presence in online gaming with Altenar’s sportsbook platform as both companies seek additional growth opportunities in the European market.
Sports Betting Expansion Plans
Altenar’s platform offers coverage across a wide range of sporting events, including football, basketball, tennis, golf, American football and ice hockey. Alongside betting markets, the system provides risk management capabilities, promotional functions and configurable tools that operators can tailor to local requirements.
The supplier said its sportsbook technology is designed to help operators improve player engagement while maintaining operational efficiency in regulated environments.
Charlie Williams, Commercial Director at Altenar, said: “We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK. We look forward to working closely with the Greentube team and supporting their continued growth.”
While Greentube confirmed the integration, no details have yet been released regarding which operator brands within its network may adopt the sportsbook offering.
Focus on Regulated Markets
The agreement places particular emphasis on regulated territories where demand for comprehensive sports betting products continues to grow. Altenar said its technology has been developed to support operators across a range of jurisdictions through a scalable and configurable framework.
Greentube views sports betting as an increasingly important component of its wider entertainment portfolio and expects the integration to strengthen its offering for customers and operators.
Ronald van den Brink, Chief Commercial Officer at Greentube, said: “Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
“Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we're well placed to offer something compelling in markets where the bar for quality continues to rise.”
Partnership Targets Future Growth
Both companies expect the agreement to create additional commercial opportunities while enhancing the experience available to operators and end users.
By adding Altenar’s sportsbook technology to its platform, Greentube broadens its product portfolio while extending the reach of Altenar’s betting solution through NOVOMATIC’s digital gaming network. The companies said the partnership is intended to support future expansion as demand for sports betting products continues across regulated markets.
Source:
"Altenar and Greentube Announce Strategic Sportsbook Partnership", altenar.com, Jun 18, 2026
