Amusnet has initiated a wide-reaching marketing campaign in partnership with Novibet, aimed at highlighting its expanding Live Casino offering across Greece. Running throughout March and April 2025, the campaign seeks to amplify visibility for the provider’s standout live dealer games through a localized, multichannel strategy.
The promotional efforts stretch across social media, YouTube, digital channels, and extend into affiliate and influencer collaborations, forming a multi-layered approach designed to build brand awareness in an increasingly competitive Greek iGaming landscape.
The spotlight of this initiative is on Amusnet’s most prominent Live Casino titles, including Vegas Roulette 500x and Dynamic Roulette 120x, along with Automatic European Roulette, Dynamic European Roulette, and Onyx Auto Roulette. These games are known for their immersive mechanics, dynamic multipliers, and advanced user features.
Jelena Stankovic, Director of Amusnet Greece, shared her enthusiasm:
“With our Live Casino games with Novibet, we are committed to delivering a high-energy, seamless gaming experience powered by state-of-the-art technology to its vast player community. We are excited for the campaign results and further collaboration making a significant impact in the highly competitive Greek iGaming market.”
A Collaboration Designed for Engagement and Innovation
The partnership between Amusnet and Novibet is built on their shared focus on innovation and premium player experiences. As part of the campaign’s focus, Amusnet is also promoting its Jackpot Cards Bonus Game, a fan-favorite feature that adds another layer of excitement and retention. In this mini-game, players are dealt 12 cards and continue selecting until they match three suits—each suit color determines the reward level.
The campaign intends to position Amusnet’s Live Casino products as top-tier offerings by showcasing the depth and innovation behind titles like Vegas Roulette 500x, which combines a classic live-dealer roulette experience with the thrill of multipliers reaching up to 500x. The title includes tools such as hot/cold number stats for the last 500 spins, a re-bet function covering the last 15 spins, and a tracker for up to 100 rounds of game history.
Dynamic Roulette 120x offers a similar gameplay foundation but introduces multipliers of 60x, 90x, and 120x that appear randomly to amplify win potential. Like its counterpart, it features the same advanced statistics, spin history, and access to the Jackpot Cards bonus.
Christoforos Bozatzidis, Chief Marketing Officer of Novibet, commented on the campaign's potential:
“We are thrilled to collaborate with Amusnet to bring their innovative Live Casino games to the forefront of the Greek iGaming market. At Novibet, we are dedicated to offering our players immersive experiences, and this campaign aligns perfectly with our mission. By combining Amusnet's state-of-the-art technology with our extensive reach, we are confident this partnership will elevate engagement and provide our customers with an unbeatable entertainment experience.”
Companies with Global Reach, Local Impact
The collaboration between the two companies benefits from their shared international presence and technological resources. Amusnet, a top-tier content provider, operates in 35+ regulated markets and offers over 300 games, including online slots, table games, and live casino titles, through more than 2,000 online operators. The company employs 800+ professionals and has recently expanded into the land-based casino segment as of February 2024.
Novibet, active since 2010, has built a reputation as a leading GameTech operator with offices in Greece, Brazil, Mexico, and Malta. With a workforce exceeding 1,000 employees, it delivers both sports betting and casino content through its proprietary technology. The platform includes advanced features like in-house developed cash-out tools, automated settlement, and custom betting algorithms, catering to a broad international user base.
Source:
Amusnet joins forces with Novibet to launch an extensive marketing campaign for its Live Casino games portfolio in Greece, amusnet.com, April 4, 2025.
