Aristocrat to Display Next-Gen Concepts at ICE 2020

January 16th, 2020
Back Aristocrat to Display Next-Gen Concepts at ICE 2020

This year’s ICE Exhibition in London from February 4th - 6th, will traditionally be attended by one of the largest manufacturers of slot machines in the world, Aristocrat Technologies. The company has announced brand-new core casino concepts, including a mixture of enhanced game mechanics across multiple hardware platforms.

At stand S5-150 in ExCeL’s South Hall, visitors will also be able to gain new insights into the upcoming trends for EMEA casino floors throughout the year.

MarsX Cabinet Coming to Europe

As stated by Ian Adams, product and marketing director for EMEA at the company, there is a huge diversity of markets in Europe, the Middle East and Africa, which presents an immense challenge in terms of content and delivery platforms. Thankfully, Aristocrat remains at the very top when it comes to developing high-quality slot games, tailored to each market and its players, explains Adams. He later concluded:

“Our D&D teams have built on previous successes with a balance of proven and brand-new maths models and, taking advantage of new hardware technologies, delivering more advanced audio-visual packages to satiate players’ evolving demands for engaging gaming entertainment.”

Meanwhile, the manufacturer’s new upright cabinets MarsX will make a first official appearance at ICE London, including their innovative Gen9 Technology that is laying new grounds for dual-screen casino games. This cabinet has already been introduced to a handful of land-based casino operators across Europe, only this time, it will arrive with three new releases – Ka-Ching Ca$h, 5 Coin Frenzy Jackpots and Wonder 4 Boost Gold.

The first title comes with a new twist and favored hold & spin mechanic with stacked jackpots, while the second contains expanding reels, pick-me bonus and even more jackpots. Extending the supplier’s high-performing multi-reel set game series with Wonder 4 Boost Gold will elevate the collection with complimentary spins, boost features and super extra rounds. Other titles from this game family are Buffalo Gold, Pompeii Gold, 5 Dragons Gold and TimberWolf Gold.

EMEA Can Also Expect Helix XT and Arc Single

Aside from the latest innovations and games that are coming to this year’s ICE show in London, Aristocrat Technologies is also getting ready to present additional two cabinets with Cashman Bingo, Grand Fu Wheel, Rising Jackpots, Reel Climb, Firecano Glory and Fa Fa Fa Fortune Cash.

Helix XT and Arc Single offer portrait playing modes and incorporate original mechanics with intense levels of anticipation, while the games feature metamorphic wheels with credit prizes, boost multipliers, jackpots, player-selectable reel heights, upgraded symbols, pick’em features, cash-on-symbols and more.

Current Helix+ cabinets benefit from several popular game titles, including Brazil, TimberWolf, Wild Panda and Golden Pyramids. Erik-Jan van den Berg, vice president of sales & business development at the company, stated:

“No matter which cabinet, Aristocrat has a wealth of exciting new content to help invigorate EMEA gaming floors and we look forward to welcoming visitors at ICE to share our next generation vision for the new decade.”

ICE London starts on February 4th at ExCeL London, UK and it will bring together 600+ forward-thinking providers plus 35,000+ attendees from all sectors in iGaming. Visitors will also have a chance to participate in ICE VOX conferences on 3-4 February, which represents a content hub for exclusive learning, discussions, debates and problem-solving.


“Aristocrat To Show New Next Gen Concepts At ICE – ICE 2020 Core Games Product Preview”,, January 14, 2020.

“brand-new core casino concepts”

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