AvatarUX Goes Live in the United States with Launch on Caesars Palace Online Casino in Michigan

March 3rd, 2024
Back AvatarUX Goes Live in the United States with Launch on Caesars Palace Online Casino in Michigan

AvatarUX, a cutting-edge slots studio, has further extended its presence in the market, becoming one of the most recognized options. This time, the company went live in the U.S. iGaming market right after its exclusive debut on Caesars Palace Online Casino in Michigan.

This is very first step for the company in trying to establish its presence in the US market and Canada via essential deal with Light & Wonder.

Following the conclusion of the new deal, the first games are already available to customers including KokeshiPop™ via Caesars Palace Online starting from February 27. This is also the first time AvatarUX’s games, powered by its PopWins™ mechanic, are accessible to U.S. customers. After this initial launch, more games will be available in North America across leading U.S. brands in versatile markets.

AvatarUX is already known for its premium offering, standing out as one of the most authentic and appealing on the global level. The company is also known for its interesting slots that use modern mechanics and features making the gaming experience even more enjoyable.

What Was Said

Commenting on the new deal, Lara Falzon, CEO at AvatarUX, noted:

 “Caesars is a name that needs no introduction in the world of gaming and casino-entertainment, and we’re delighted to make our U.S. market entry with such a prestigious brand.

“KokeshiPop™ is a proven performer and one of our most exciting, fast-paced PopWins™ games and we are confident that Caesars customers will love the theme and nature of the title. It’s a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, says they are happy to the initial brand operator in the U.S. to deliver AvatarUX’s games exclusively to users, beginning with KokeshiPop™. This introduction is part of their wider objective of delivering cutting-edge games to customers across their platforms.

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, noted:

“We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”

Recent Reward Claimed by the Brand

AvatarUX continues making strides in the industry while developing itself as the leader in the market. It has recently received another recognition for its success claiming the Best Bonus Buy Slot accolade at the Kongebonus Awards 2023. The company got 31.08% of the vote share for its real hit LooneyPop™. This recognition marks AvatarUX’s important presence and all the best contributions to the digital sector, working well with Norway’s casino user community. The Kongebonus Awards has once again confirmed that company’s ideas and activities align with customers’ preferences.

About Brand’s Goal

The goal of AvatarUX is to turn into a market-leading studio, with international recognition for producing some of the best slot content. To make this goal into real life, the company uses all the potential and knowledge of its workforce while also taking advantage of important partnerships. The company also works directly with licensed operators, global, regional resellers, distributors and other partners.


“AvatarUX Enters the United States with Exclusive Launch on Caesars Palace Online Casino in Michigan”, avatarux.com, February 28, 2024.

“exclusive debut”

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