Bet.Works Recruits Dr Laila Mintas

One of the most promising up-and-coming US-based start-ups that deals with iGaming and sportsbook technology, Bet.Works, has just gained a very significant reinforcement in the appointment of Dr Laila Mintas as chair of the company's Advisory Board.

The hiring of Dr Mintas is part of the larger expansion strategy that wishes to see the brand strengthen its grip on the ever-growing US sports betting market.

Her appointment was confirmed in an official press release along with the confirmation of the multi-year, nation-wide deal signed with the Score media platform, thanks to which Bet.Works will partake in the launch of a new sports betting app aimed at New Jersey customers.

Young and Eager

The company is working on delivering a cutting-edge sports betting and iGaming platform to US clients...

...Their flexible suite of proprietary solutions and sophisticated managed service offering position Bet.Works to provide ready solutions to multifaceted clients across the whole of USA.

Laila Mintas, who is a lawyer by trade, has most recently served as Deputy President for Sportsradar US and was awarded the Leaders in Sports under 40 Award.

Other accolades Dr Mintas has collected include Sports Business Journal's Game Changers Award, International Award for Women in the Gaming Industry “Inspiration of the Year.” She was also among the 25 executives to watch in 2019 in Global Gaming Business magazine's selection.

A Direct Involvement With Leagues

Founder and CEO of the company, David Wang, commented his new hire:

“We are thrilled to have Dr. Mintas chair our Advisory Board. Dr. Mintas is an extremely well respected leader in the US sports betting industry with significant experience in integrity and working directly with sports leagues, including the NFL, NBA, NHL, MLB, NASCAR, MLS and CONCACAF, which will be invaluable in leading our advisory board and driving the continued growth of Bet.Works.”

In her first official statement as the company's Board chair, Dr Mintas expressed her delight and excitement to be joining Bet.Works, the company uniquely positioned to capitalize on the US sports betting industry growth.

She said: “Bet.Works’ cutting edge enterprise sports betting platform will fill a major void that exists in the marketplace today. In addition, the company's US-based management team dedicated solely on the American sports betting landscape will serve the company well. David will continue to build on their early successes, including the signing of the 1st nationwide media partner to enter into the sports betting sector with theScore (TSX Venture: SCR) and adding a signature partnership with Dennis Drazin and Monmouth Park in New Jersey.”

Mintas rounded off her statement by saying that she looks forward to working with Advisory Board members and guiding the company towards the ultimate goal which is bringing it across all future regulated sports betting markets in the country.

Source:

“Bet.Works Appoints Former Sportsradar US Deputy President Dr Laila Mintas As Chairwoman of Advisory Board”, Bet.Works Press Release, January 3, 2019.