BETER’s expansion across regulated U.S. sports betting markets continued to accelerate this month, as the company obtained the formal permissions needed to take its Setka Cup table tennis competitions live in Indiana and Iowa. Rather than marking a single milestone, the approvals represent a strategic broadening of the company’s operational map—one that now connects multiple regions where the appetite for ultra-fast sports wagering is growing.
Regulators Clear the Way for Setka Cup Access
The Indiana Gaming Commission and the Iowa Racing and Gaming Commission have both issued the required approvals, clearing BETER to supply licensed operators with its live Setka Cup data feeds and streams. This instantly opens the door for bettors in both states to experience the company’s fast-cycling table tennis matches, a format that has become central to its global offering.
With these regulatory hurdles crossed, bet365 has already begun streaming Setka Cup events in the two states. The tier-one operator previously introduced BETER’s content in Colorado and New Jersey, positioning it as one of the earliest U.S. platforms to widely distribute the provider’s fast-betting portfolio.
A High-Volume Engine Behind the Scenes
BETER’s catalog is driven by a nonstop production model, delivering around 700,000 events per year across its sports and esports divisions. Each competition features real-time statistics, continuous live video, and up to 50 available betting markets. The company reports that its framework supports an average operator margin above 7.5%, illustrating the commercial weight behind its rapid-fire format.
At the center of its sports ecosystem sits the Setka Cup, joined by the BSKT Cup basketball league, Padel tennis, and extensive coverage of official cricket tournaments worldwide. Meanwhile, the esports lineup is anchored by ESportsBattle, which spans eFootball, eBasketball, eHockey, and eTennis tournaments.
CEO Gal Ehrlich emphasized the significance of these newly opened markets, explaining: “Securing approvals in Indiana and Iowa marks another important milestone in our expansion across the US, a market where we are already seeing strong demand for our fast-betting content, particularly the Setka Cup.
“Receiving approval from such respected regulators is a testament to the quality of our products and the dedication of our teams, especially in the areas of legal compliance, integrity, and transparency. [...]”
Legal Precision as a Growth Driver
Behind the company’s U.S. progress is an intentional regulatory strategy shaped by BETER’s in-house legal specialists. Chief Legal Officer Valeriia Tarchynska described the approvals as part of a broader roadmap: “Gaining approvals in Indiana and Iowa represents another step forward in our broader US strategy and highlights the efficiency and expertise of our legal team in navigating complex regulatory frameworks. [...}
“Our legal team has honed its expertise through extensive experience securing approvals in the US and LATAM markets. We’ll continue leveraging this knowledge to further streamline future applications as we expand into key states, including North Carolina, Arizona, Ohio and beyond.”
With Indiana and Iowa now activated, BETER continues reinforcing its role as a supplier scaling rapidly within tightly regulated digital betting markets—an approach that positions it for further growth as additional states open the door to its content.
Source:
“BETER secures approvals in Indiana and Iowa”, Press Release, November 13, 2025
