BETER Expands Reach Through Meridianbet Content Agreement

BETER has entered into a new partnership with online sportsbook operator Meridianbet, marking another step in the provider’s ongoing international expansion. The agreement, announced on December 15, 2025, brings BETER’s esports and sports fast-betting content to Meridianbet’s customer base across several established and emerging markets.

Through the deal, Meridianbet has integrated a selection of BETER’s proprietary products, including its ESportsBattle tournaments and the Setka Cup table tennis series. These additions broaden the sportsbook’s live betting portfolio and increase the availability of short-format wagering options for its players.

Meridianbet operates across multiple regions and has built a strong footprint in Eastern Europe while continuing to grow its presence in Latin America. With the new integration in place, players in Serbia, Bosnia and Herzegovina, Montenegro, Peru, and other jurisdictions can now place bets on BETER-powered tournaments through the Meridianbet platform.

Content Integration and Market Coverage

BETER supplies a large volume of fast-betting events throughout the year, delivering around 700,000 fixtures annually. Each event is supported by 24/7 live streaming, real-time data delivery, and odds designed for rapid wagering cycles. Operators typically receive access to as many as 50 betting markets per event, with an average margin exceeding 7.5%.

The esports offering includes ESportsBattle competitions across several digital sports titles, such as eFootball, eBasketball, eHockey, and eTennis. On the sports side, the content package features the Setka Cup table tennis tournaments alongside the BSKT Cup basketball league, padel tennis matches, and coverage of official cricket tournaments and leagues from around the world.

By adding this content, Meridianbet expands its selection of continuously available live events, catering to bettors who prefer shorter match durations and frequent betting opportunities.

Executive Perspectives on the Agreement

Gal Ehrlich, CEO of BETER, described the partnership as a strategic milestone for the company’s wider growth plans. He said: “BETER has established itself as an in-demand provider of fast-betting content for esports and sports, and we are embarking on rapid expansion to bring our products and experiences to more operators and players than ever before.

“The deal with Meridianbet is an important step for BETER in our global expansion strategy and bolsters our presence in Europe. Meridianbet is exactly the kind of partner we look for – it fully understands that demand for fast-betting content is only going to rise and has taken action to meet player expectations today.

“We look forward to working closely with Meridianbet to help the operator unlock the full potential of our offering.”

From the operator’s perspective, Meridianbet highlighted the appeal of BETER’s short-format events for its audience. Zoran Milosevic, CEO of Meridianbet, said: “BETER’s fast-betting content is in a league of its own, and we are thrilled to be offering ESportsBattle and Setka Cup to our players.

“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us.”

The partnership aligns both companies around expanding access to continuous live betting formats while strengthening their positions in competitive regional markets.

Source:

“BETER partners with Meridianbet”, Press Release, December 15, 2025