BetGames Introduces AI Casino Designer for Customised Gaming

BetGames has announced the launch of its AI-powered Casino Designer, a new tool developed to give casino operators direct control over the visual presentation of their gaming content. The solution uses a generative AI engine to support real-time creation and deployment of tailored casino environments, as operators seek stronger differentiation in a competitive market.

The Casino Designer allows partners to build custom environments by uploading their own branding assets, choosing from an existing design library, or generating new visuals using AI prompts. Operators can adjust backgrounds, logos, thumbnails, and other visual elements directly through a central back-office system, without relying on external approvals.

According to BetGames, the platform removes delays linked to third-party sign-offs and gives operators the ability to update designs quickly in response to player preferences or regional branding strategies. A live preview and publish workflow supports immediate updates, allowing changes to be reviewed and applied instantly.

Customisation Tools Built Into the Back Office

Casino Designer has been built to support frequent updates without specialist design knowledge. Operators can manage all visual changes within the back office, where the interface enables them to upload assets, store previous designs, and revert visuals to default settings when needed.

The tool supports both chromakey and non-chromakey tables, giving partners the ability to modify game and table backgrounds across multiple camera angles. Audio settings and thumbnails can also be adjusted, expanding the level of control beyond visuals alone.

A background library offers access to pre-made designs, while a design library allows operators to save and reuse earlier configurations. The AI generation feature enables new background designs to be created instantly from short prompts, reducing the need for in-house creative resources.

Initial Game Integration and Rollout Plans

BetGames has confirmed that Live Roulette is the first live dealer product configured to work with Casino Designer. The crash game Skyward Deluxe will follow as the first RNG title integrated with the tool. The company plans to extend compatibility across additional live and RNG titles, including legacy content, during 2026.

By enabling both live dealer and RNG games to adopt the same customisation framework, BetGames aims to provide a consistent branding experience across casino portfolios. The company stated that the wider rollout will allow operators to refresh content regularly while maintaining alignment with local market strategies.

Executive Perspective on Localisation and Speed

Ian Catchick, chief product and business development officer at BetGames, said: “The launch of Casino Designer represents a major milestone for BetGames, and the industry as a whole, as we look to power the next generation of content localisation.

“This innovative new tool gives our partners total control, allowing them to amend and publish designs multiple times a day if they wish. Even without dedicated design resources, quick changes can be made in seconds using the first-class AI engine, which creates imagery from very simple prompts.

“We have removed the traditional barriers associated with sign-off processes, with the ultimate goal to hand creative freedom back to our global partners and empower them to deliver content that genuinely resonates with their audience.”

BetGames positions Casino Designer as a step toward deeper localisation and faster visual updates, giving operators greater independence in shaping how their casino products appear to players.

Source:

“BetGames revolutionises content customisation with first-to-market AI-powered Casino Designer”, igamingbusiness.com, February 2, 2026