Bethard Enters US Market With Metric Gaming

February 2nd, 2019
Back Bethard Enters US Market With Metric Gaming

The Bethard Group is making progressive steps to enter the thriving US sports betting market by teaming up with Metric Gaming, a complete sportsbook and service provider, licensed by the UK Gambling Commission.

Both companies will now operate under a newly formed moniker, Hard Metrics, and this joint venture will supply platforms across the United States with turnkey solutions, but mainly focusing on large operators that are already well-established in leading iGaming markets.

For those who are not so familiar with Metric Gaming, the company provides a full sports betting solution for highly popular American leagues, including golf, racing and soccer…

On the other side, Bethard hosts a powerful platform equipped with key operational services such as customer support, various banking methods, and it even distributes content to partners in other regulated jurisdictions.

The combination of both services will represent a comprehensive online sports betting solution for the American market, including both B2B and B2C sectors.

One Contract, One Provider

According to Martin de Knijff, Metric’s founder and CEO, the company ¬is excited about entering the US market in collaboration with one of the best providers of sports, casino and virtual games in the industry. De Knijff comments:

“Metric are very excited by the prospect of working closely with Bethard to provide a compelling turnkey solution for operators to gain entry into the U.S. market via one contract and one provider.

The strength of our combined offering will be suitable for both established sports betting operators and new operators alike. Metric and Bethard already have a close relationship and this seemed an almost inevitable step in our evolution to bring this solution to market.

Metric’s product and trading expertise added to Bethard’s proven pedigree in offering a full platform solution will provide a very attractive route to market for many operators.”


Co-founder and CEO at Bethard, Erik Skarp, reveals why this brand is the right choice for operators in the US:

“Our ambition with this partnership is to make the U.S. less complicated for operators from a technical and contractual standpoint.

With a one-stop-shop solution, I feel confident that we can now focus our energy on obtaining licenses and be readily accessible to operators in a timely fashion. These are exiting times and we look forward to another successful journey.”

As a reminder, Metric announced in October 2018 that it will inject $10 million in the potential US market growth. Find more about it in our news category and don’t forget to post a comment about it.


“Metric Gaming and Bethard Group enter U.S. market joint venture”, George Miller,, January 30th, 2019.

“enter the thriving US sports betting market”

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