BetMGM has expanded its online casino offering through a new agreement with FashionTV Gaming Group, introducing a lineup of FashionTV-branded table games across its digital platforms. The partnership places FashionTV Blackjack and FashionTV Rouletteexclusively on BetMGM Casino and Borgata Online Casino, integrating a globally recognized luxury media brand into regulated iGaming markets in North America.
The first releases under the collaboration are already live in Michigan, New Jersey, and Pennsylvania, with additional jurisdictions expected to follow wherever BetMGM Casino operates. The games are designed to retain the core mechanics of classic table formats while presenting them through a visual style associated with FashionTV’s international presence in luxury and lifestyle media.
Table Games Shaped By A Global Media Brand
FashionTV-branded titles focus on presentation rather than altering gameplay fundamentals. Blackjack and Roulette remain central, but the surrounding design draws from FashionTV’s long-standing image as a luxury-focused broadcaster. The network reaches audiences in more than 200 countries and maintains a strong footprint across television, digital platforms, and social media, where it showcases fashion, travel, and high-society entertainment.
By bringing these visual elements into an online casino setting, the collaboration positions the games as an extension of FashionTV’s broader lifestyle portfolio. Additional FashionTV-branded casino titles are scheduled for release throughout 2026, further expanding the range available on BetMGM’s platforms.
A Content Strategy Built Around Scale
The partnership also reflects BetMGM’s approach to content development, which emphasizes recognizable brands alongside a large game library. BetMGM’s online casino currently features more than 5,400 titles across North America, supported by one of the largest state-by-state exclusive progressive jackpot networks in the region. That network includes more than 25 games, among them MGM Grand Millions, Bison Fury, and 15 Lanterns.
Oliver Bartlett, VP of Gaming at BetMGM, said: “We have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming, and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
FashionTV’s Gaming Ambitions in North America
For FashionTV Gaming Group, the agreement strengthens its position in the North American iGaming market after more than a decade of activity in luxury-focused gaming initiatives. Founder and President Moshe Cohen highlighted the significance of the collaboration, stating: “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make it the perfect partner to transform our vision into a North American success story.”
Rewards And Responsible Play Features
Players accessing the new FashionTV titles through BetMGM Casino also remain connected to the operator’s wider platform features. Casino play contributes to BetMGM Rewards Points and Tier Credits, which can be exchanged for digital bonuses, MGM Rewards Points, or Marriott Bonvoy Points.
Alongside content expansion, BetMGM continues to integrate responsible gaming tools across its mobile and desktop platforms. These include GameSense, a program developed by the British Columbia Lottery Corporation and licensed to MGM Resorts, which complements existing responsible gambling measures intended to support safer play as the operator adds new content and enters additional markets.
Visit BetMGM.com for Terms and Conditions. 21+ years of age or older to wager. MI, NJ, PA or WV only. Excludes Michigan Disassociated Persons. All promotions are subject to qualification and eligibility requirements. Rewards issued as non-withdrawable site credit, unless otherwise provided in the applicable Terms. Please Gamble Responsibly. Gambling Problem? 1-800-270-7117 for confidential help (MI), 1-800-GAMBLER (NJ, PA & WV).
Source:
“FashionTV Gaming Group and BetMGM Unite to Bring Luxury and Style to iGaming”, fashiontvgg.com, January 6, 2026
