Betsoft Pens Strategic Partnership with Bethard

March 10th, 2019
Back Betsoft Pens Strategic Partnership with Bethard

Renowned creator of mobile friendly online casino games, Betsoft Gaming, is extending its presence in regulated markets by signing a strategic deal with Bethard – next-generation sportsbook and iGaming brand.

To integrate the supplier’s gaming suite, Bethard will need to use the GAP platform (which features signature cinematic slots and new releases Faerie Spells, Chillipop etc that recently premiered at ICE London 2019). In addition, the aggregator’s Slots3 series will also be available to all players from leading European jurisdictions including Germany and Sweden.

Although the world’s leading sportsbook was established in 2012, it represents a favorite destination for players who like to combine the entire betting experience and venture into live casino, slots as well as sports wagering at the same time. The group’s vision is, of course, to offer something different to its audience, and balance the ultimate players’ experience with strong commitment to responsibility.

Taking Gaming To Next Level

The newly signed collaboration will certainly push the limits of iGaming, according to Francesca Raniolo, sales executive at Betsoft. Here’s an official statement about the company’s decision to team up with Bethard:

“We are thrilled to be joining forces with Bethard to take gaming to the next level. As seasoned gamers, the Bethard team know what it takes to deliver a state-of-the-art casino experience, and as a key content partner to many of the biggest online casinos in Europe, we have the products, the platform, and the experience to support their ambitions.”

Casino manager at the partnering gaming company and sportsbook, Bjørnar Heggernes, replied the following:

“Betsoft has proven itself to be a reliable partner, and their team has a huge amount of experience in producing high-quality content. We are convinced that our players will love the games that this initial agreement gives us access to, and our aim is to build a long-lasting partnership with Betsoft.”

Continued Streak of Content Arrangements

Taking a look back at Betsoft’s previous content agreements is definitely revealing a lot about its expansion strategies. Apart from releasing new games such as Carnaval Forever (released on February 25th, 2019) the group has entered into partnerships with River iGaming (multinational content provider), R. Franco Digital (platform provider for players in Colombia), SoftGamings and so on.

After entering the Colombian iGaming market, Betsoft has cemented its expansion into Latin America. R. Franco is a 2014-established platform with headquarters in Madrid, Spain and it also provides an omni-channel IRIS solution, perfect for complete digital packages and outstanding content experience.

Miguel Angel Lazaro, managing director, commented on this deal:

“Betsoft is one of the industry’s leading providers of high-quality gaming experiences, so we are proud to be integrating their portfolio of innovative content into our platform. From audio-visual presentation to optimised interface design, high-fidelity 3D assets to inventive themes and gameplay, we are confident that Betsoft’s games will resonate with a wide audience of players in Colombia today and in other markets in the future. We look forward to maintaining and building upon this partnership for years to come.”

In the previous months, Betsoft has also released Yak, Yeti & Roll and Max Quest: Wrath of Ra.


“Betsoft Signs Content Agreement with Next-Generation Gaming Group Bethard”,, March 6, 2019.

“Betsoft Gaming, is extending its presence in regulated markets”

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