BGaming Hosts Successful Debut TRUE WAYS Virtual Conference

On June 4, 2025, fast-growing iGaming content provider BGaming held its inaugural TRUE WAYS conference, a virtual event designed to spotlight authentic discussion and meaningful case studies from key figures across the sector. Running from 3:00 PM to 6:00 PM CET, the event drew a strong turnout—over 1,500 people registered, with more than 400 participants joining live, nearly half of whom held executive roles.

Attendance during the streamed sessions fluctuated throughout the afternoon, peaking at 150 to 200 viewers, reflecting healthy engagement for the company’s first step into the virtual conference space.

A Platform for Real Dialogue and Industry Unity

TRUE WAYS aimed to go beyond surface-level discussion, creating a space where professionals could openly explore both challenges and successes in the iGaming world. With free and open access, BGaming intentionally structured the event to highlight shared experiences and real-world applications over promotional content. At the core of the initiative was BGaming’s commitment to fostering industry-wide cooperation.

"TRUE WAYS was a success for us, and I couldn’t be prouder of everyone involved," said Marina Ostrovtsova, CEO of BGaming. "The event exceeded all expectations, and the feedback we have received has been extremely positive. As a company, we see great potential in further developing this initiative and collaborating with more voices from across the industry."

Regional Growth Insights from Africa and Asia

Among the standout contributions was a discussion on Africa’s potential in the iGaming space, led by Dmitry Belianin of the Belianin Group. He pointed to Africa’s mobile-first audience and its position as a rising iGaming frontier, noting projected 2024 GGR figures of $3.5 billion in South Africa, $1.1 billion in Nigeria, and $755 million in Kenya.

Adding to this regional focus, Sasha Boerma from Split The Pot stressed the need for cultural relevance when entering African markets. She advocated for a locally embedded approach, stating that to succeed, companies must “go local to grow”, incorporating tailored strategies, regional teams, and even traditional offline marketing.

Meanwhile, attention turned to Asia’s fast-evolving landscape. Ataur Rosul Abeer from Slotegrator identified India, Bangladesh, and Vietnam as key growth territories, citing user preferences for sports betting, live games, and crash mechanics. He also pointed to emerging global trends like fantasy sports and intuitive, accessible game formats.

Practical Tools and Market Strategy

On the operational side, BGaming CMO Kate Puteiko discussed how visibility and system design must be grounded in real use cases, encouraging developers to build tools that support measurable success beyond initial player acquisition.

Similarly, Kate Romanenko, Head of Commercial at Kendoo, provided data-driven guidance on lobby optimization, emphasizing how studios can benefit from game performance metrics, competitive analysis, and third-party market research to refine content strategies.

The conference featured insights from additional speakers, including Yaroslav Babych (ZM Team), Shahar Attias (Hybrid Interaction), Ivan Bilash (SOFTSWISS), and Marija Hammon (Brand & Marketing Consultant), rounding out a diverse lineup of perspectives.

For those who missed the live event, all session recordings are available by logging into the conference’s official landing page, offering a lasting resource for professionals eager to explore the latest in iGaming innovation.

Source:

“BGaming Completes Inaugural TRUE WAYS Online Conference”, Press Release. Jun 16, 2025