Bragg Gaming Group has launched its complete online casino content offering with Fanatics Casino, marking a major expansion into three of the United States’ most active iGaming markets: New Jersey, Michigan, and Pennsylvania. This strategic move strengthens Bragg’s presence in North America as it brings a wide selection of proprietary and partnered titles to Fanatics' growing digital casino platform.
The deal introduces Bragg’s exclusive game catalog to Fanatics Casino users, including top-performing content from in-house developers such as Atomic Slot Lab, Wild Streak Gaming, and Indigo Magic. All titles are delivered via Bragg’s Remote Gaming Server (RGS) using its proprietary Bragg HUB platform.
Diverse Game Portfolio Now Available in Three States
Alongside Bragg’s original titles, players in all three regulated states will also gain access to content from the company’s third-party studio partners. This includes popular developers like Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation. Notable games such as Cai Fu Emperor Ways and Queenie are part of the new rollout.
Bragg also revealed that additional studios—Boomerang Studios, Four Leaf Gaming, and Reflex Gaming —are slated to release content on the Bragg RGS platform later in the year, continuing to expand the company’s portfolio of games available in the U.S.
“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalise on the substantial growth projected for these key markets,” said Kieron Shaw, Manager of Fanatics Casino Games Content. “Bragg's impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”
Strategic Move Fuels Bragg’s U.S. Market Strategy
The partnership with Fanatics Casino—touted as one of the fastest-growing online casinos in the U.S.—is a significant step in Bragg Gaming’s strategy to penetrate high-value, regulated markets in North America. The Fanatics platform is accessible via iOS, Android, and desktop in Michigan, New Jersey, Pennsylvania, and West Virginia, offering a broad library of casino games including video poker, slots, roulette, and blackjack.
Matevz Mazij, CEO of Bragg Gaming Group, emphasized the value of the collaboration: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the U.S.
“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”
The launch comes on the heels of Bragg’s recent agreement with Hard Rock Digital and reflects the company’s continued focus on accelerating revenue growth through targeted partnerships and high-quality content distribution across regulated U.S. jurisdictions.
Source:
“Bragg Gaming Expands U.S. Content Footprint with Fanatics Casino Tri-State Launch”, bragg.group, Jul 2, 2025
Zlajdza
1 day ago
Moderator
Bragg’s rollout with Fanatics is a smart play; strong content, major markets, and a partner with momentum. If the games land well with U.S. players, this could seriously elevate Bragg’s stateside presence.
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