Carousel Group and Maxim Team Up for MaximBet Launch

April 7th, 2021
Back Carousel Group and Maxim Team Up for MaximBet Launch

Fast-growing, privately-owned sports betting and casino operator Carousel Group has announced the beginning of a global strategic partnership with Maxim, the famous media brand.

Their joint effort called MaximBet will be made up of “a market-leading sports betting and casino website at, and tailor-made native iOS and Android apps” that will provide all users with the option of betting on sports and casino games in the US as well as across the world.

Lifestyle Brand Taking it Further

Maxim’s integrated network of digital, print, social media and experiential platforms will leverage this endeavor to engage and motivate loyal Maxim community and sports bettors to join in.

CEO of Carousel Group, Daniel Graetzer, said:

“Maxim has established itself as a preeminent lifestyle brand over the last 25 years, and with Carousel’s strong experience in the online betting space, together we will be able to establish a powerful new gambling brand.”

He added that the mutual objective of these two brands is to provide premiere entertainment and VIP experiences to the same customer demographic is what makes Maxim such an ideal partner. “We can’t wait to launch MaximBet later this year for fans.”

A Perfect Partner

Carousel group is also, coinciding with this strategic partnership with Maxim, announced the closing go Series A investment round with a $50 million funding from xSigma Entertainment Limited.

Owned subsidiary of ZKIN international Group which is listed on Nasdaq, xSigma is an inventive and diversified tech-forward company that is pleased to act as a capital partner to MaximBet.

These funds will be invested into driving growth into more US states, as well as for marketing ends.

In late 2020, Carousel Group entered the US gaming market as a sports betting operator. It quickly secured market access deals in Colorado, Indiana, Iowa, and New Jersey.

Their scalable and self-managed infrastructure includes proprietary technology as well as in-house trading and risk management teams.

MaximBet’s end goal is to attain a significant share of the US online gambling market. By 2025, this market should become a $10 billion per year industry.

Maxim SVP Susan Kilkenny said:

“We are always looking to provide the Maxim audience with new, rich and engaging experiences, and are incredibly excited to be entering the sports betting and iGaming space with our partners, Carousel Group. Together, we feel that MaximBet has the power to innovate and elevate the online sports betting and iGaming market.”


"Carousel Group", PR, April 5th, 2021.

“a global strategic partnership with Maxim”

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