Cashmio, also known as the world’s happiest casino, has signed an agreement with Fast Track, a customer relationship management solutions provider.
The arrangement will allow Malta-based online betting shop to deploy a pioneering CRM software, widely used at some of the most prosperous venues, such as Metal Casino, Ikibu and Casino Calzone.
Fast Track is famous in the iGaming industry for providing the first casino CRM tool designed specifically for online hubs, since its structure is built on a live data feed, capturing customer interactions and analyzing general statistics in real time.
Entire Player Journey In a Single Solution
To put it another way, Fast Track’s tool will now secure better control, flawless management, automation and analyzing of all aspects regarding players’ interaction at Cashmio, available in real time via a single solution. Maria Boelius, chief executive at the company says:
“When searching for a CRM solution, we struggled to find the right product that matched our requirements as a brand. But after speaking with the team at Fast Track, it was clear the Fast Track CRM was the tool for us to achieve our objectives.”
So far, the venue has supplied Fast Track with valuable insights on how to enhance the platform and deliver its groundbreaking CRM as a standalone product.
Simon Lidzen, chief executive of the development team commented:
“Cashmio's vision is clear; they wanted an efficient tool, with real time marketing capabilities and to remove the ad hoc requirements to drag lists and administrate multiple systems. This is how future operations are run, and this is what our tool is built for.”
In May 2018, Fast Track was shortlisted for the White Label Supplier, Acquisition and Retention Partner and Services Rising Star award at EGR B2B in London.
According to Lidzen, the company’s success is a reflection of its partners’ efforts to promote the team’s hard work whose consistent growth contributions deserve to be recognized.
Tearing Down Tech Barriers
Delivering turnkey solutions to various clients within the iGaming industry is based on a basic principle, according to Fast Track – to simplify all components while setting up an online casino. The company’s founders have more than 40 years of experience, which helped them create a “one stop shop” without the need for expensive tech add-ons, lengthy platform integrations and support complications. Last year, the provider got nominated within the Casino Content Supplier category at EGR Nordics Awards and it also became a finalist in 2018 International Gaming Awards.
“Fast Track Provides Cashmio with Innovative CRM Tool”, fasttrack-solutions.com, January 2, 2019.