Chipstars has introduced a new promotional feature aimed at giving players a greater role in shaping how they receive bonuses. The concept, titled Build Your Bonus, launched in January and allows users to request a customized reward rather than selecting from predefined offers. The initiative marks a shift toward player-driven bonus creation while retaining platform oversight on final terms.
The feature centers on a simple premise. Players begin by selecting the style of bonus they want, choosing between a percentage match, free spins, or a cash-style option. After making that choice, they answer a short set of questions related to their preferences. Based on those inputs, the system prepares a tailored bonus offer that aligns with the selected format.
Customization Flow and Early Implementation
At this stage, Build Your Bonus operates through a Google Form, which collects player responses and feeds them into the bonus creation process. Chipstars has stated that this setup is temporary and that full integration into the platform is planned. Despite the external form, the feature already supports individual bonus construction rather than shared promotions.
The process follows a defined sequence. Players choose the bonus type, provide details about how they prefer to play, and submit a request. Each request is handled individually, with Chipstars balancing the requested value against applicable conditions. The final offer always respects the selected bonus format, even when adjustments are required.
In the announcement accompanying the launch, Chipstars explained the thinking behind the feature: “The idea is to move away from one-size-fits-all promotions and give players more control, while we balance the final conditions to keep everything fair and playable.”
Player Choice Within Set Conditions
While players shape the structure of their bonus, eligibility and conditions remain clearly defined. “Build your Bonus” is available to players who place at least one real-money bet during the promotional period. Each eligible player may submit a single bonus request, and all bonuses require a qualifying deposit.
Chipstars may propose an alternative offer when needed to ensure a realistic balance between the player’s request and platform rules. Bonus conditions, including wagering requirements, deposit amounts, limits, and eligible games, are adjusted on an individual basis. Requests for higher bonus values may involve increased deposits or added conditions.
The promotion uses EUR as its base currency. Bonus values requested or granted in other currencies may undergo minor adjustments due to exchange rate differences. Submitting a request does not activate a bonus automatically. Once created, the player receives a custom bonus code that remains valid for seven days and cannot be modified.
Safeguards and Final Approval
Chipstars has outlined several safeguards tied to Build Your Bonus. Combined bonus requests, such as percentage bonuses paired with free spins, are subject to additional conditions and individual approval. The platform also reserves the right to adjust or decline requests in cases involving abuse, spam, fraudulent activity, automated behavior, or platform protection concerns.
The company summarized the overall concept in its launch message: “You make the choices. Chipstars turns them into a tailored offer.” The same message highlights the aim of replacing generic setups with individually constructed rewards that reflect how players prefer to engage with bonuses.
Build Your Bonus represents an early-stage rollout, with further development expected as the feature moves toward full integration.
