Cherry AB's subsidiary, casino operator, ComeOn, has announced the beginning of their strategic partnership with Zimpler – an online payment system specialized in transaction via mobile devices. ComeOn Casino will be implementing this popular banking method onto their website during the first half of this year.
The Swedish provider of financial transaction solutions is one of the most commonly used in iGaming as it provides a very simple and yet quick way of transferring funds to the casino when depositing - it also grants a lightning-fast withdrawal of players' cash!
This FinTech company is currently offering their solutions in their native land...
...as well as Finland and Germany, with planned roll-out across numerous other markets, primarily European.
Reduced Transaction Expenses Coming Soon
Zimpler’s cutting-edge mobile wallet gives its users "control over their consumption." Supervised by the respectable Swedish Financial Institution, it has been awarded with elite Deloitte Fast 50 accolades for two years straight.
Having recently launched Zimpler GO - an upgraded system that facilitates both deposits and cashouts even further while providing identification of customers - the company looks forward to start of their ComeOn journey.
The operator is certain that this payment service will bring reduced transactions expenses to their patrons this year:
"We are continuously looking for new ways to offer innovative solutions to our customers therefore we are happy to be able to enter into this collaboration with Zimpler, further strengthening our range of payment options for our Pay and Play sites," says ComeOn CEO, Lahcene Merzoug.
Zimpler's CEO, Kristofer Ekman Sinclair, was also delighted about the signed deal and remarked that ComeOn has been successful with their B2C operations:
"Zimpler’s payment options allows end-customers to choose other payment methods than just bank deposits. We typically see a third of our end-users favor to pay with the card they have saved in the Zimpler Wallet."
Sweeping Across the Market
Just before Christmas, the mobile wallet provider has struck a very similar deal with one of the largest Nordic operators...
...Namely, Global Gaming also implemented Zimpler on a number of its online casinos, among their preferred banking methods. The cooperation was finalized via Global Gaming's software subsidiary SafeEnt Ltd, just in time before the re-launched of Sweden's revamped iGaming market.
The operator's CEO, Joacim Moller, recognized just how pivotal that moment was:
“Previously, our casinos were dependent on one payment provider, and we will shortly be adding Zimpler’s new solution, thus which enhancing the customer experience. Our operation will not be dependent on one payment provider, which will improve our margins.”
"ComeOn enters into agreement with payment provider Zimpler", Zoltan Tundik, europeangaming.eu, January 22, 2019.