Diego Lopes Joins Aviator as Brand Ambassador

UFC featherweight standout Diego Lopes da Silva has signed on as the newest brand ambassador for Aviator, the world’s most-played crash game. With more than 60 million active monthly players and 400,000 bets placed each minute across 5,500 casinos, Aviator has carved out a dominant position in online gaming—and now it’s tapping into Lopes’ growing popularity to expand its reach.

A 12-Month Marketing Collaboration

The partnership spans one year and will see Lopes front a series of promotional campaigns aimed at his home market of Brazil, where both Aviator and the fighter enjoy a devoted following. Aviator’s parent company, SPRIBE, first partnered with the UFC in 2023 and has steadily expanded its roster of ambassadors through this collaboration.

Lopes’ addition comes on the heels of his victory against Jean Silver at UFC Fight Night 259, a performance that solidified his place among the division’s rising stars. His new role will involve spearheading campaigns to boost Aviator’s brand visibility in Brazil and on the global stage.

Expanding a Star-Studded Roster

By naming Lopes as its latest face, Aviator adds to an impressive lineup of UFC representatives. Fighters including Arman Tsarukyan, Alex Pereira, Johnny Walker, and Merab Dvalishvili are already on board, each bringing their own fan bases to the gaming brand.

Beyond combat sports, Aviator has also stepped into mainstream sports partnerships, having been named the official crash game of AC Milan in late 2024. With Brazil emerging as a key growth market, Lopes’ ambassadorial role signals SPRIBE’s intent to further strengthen its presence there.

Voices from the Partnership

Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, highlighted the significance of the deal: “Diego is one of the biggest names in the UFC right now and has quickly risen through the ranks to be a title contender. To be able to partner with such a high-profile fighter is a major advantage for us as we continue to drive awareness of Aviator among players in Brazil and beyond. Diego’s fans will be captivated by the experience that Aviator provides – it’s fast paced, action packed and social, making it just as thrilling as watching Lopes go head-to-head with his opponents.”

Lopes himself expressed his enthusiasm for the collaboration, drawing parallels between his sport and the game: “Aviator is one of the most thrilling games I have ever experienced, and that’s why I am proud to become an Aviator ambassador. Strap in, hold tight, and watch as the plane and the win multiplier climb higher. But just like a knockout punch, timing is everything – you need to pick the right moment to cash out to lock in the biggest wins. Keep your eyes peeled, as we have some great campaigns in the works, introducing Aviator to my fans in Brazil and beyond with my trademark style.”

Strengthening UFC and Aviator’s Synergy

This latest announcement underscores the broader marketing strategy between SPRIBE and the UFC . From branding inside the octagon to high-profile ambassador signings, the partnership continues to weave gaming into the global reach of mixed martial arts. Lopes’ appointment is another step in building the bridge between two fast-paced worlds: the adrenaline of the UFC and the high-stakes excitement of Aviator.

Source:

“UFC fighter Diego Lopes named as Aviator brand ambassador”, Press Release, September 29, 2025