You’re a gambler but have you ever wondered about the mindset of other players? The Gambling Commission released its annual report in February 2017 that targets Great Britain in their participation rates, behavior, awareness, and attitudes. The information gathered was conducted by telephone and online surveys to determine gambling habits that covered activity in a four-week period.
Whose Gambling by Age
Nearly half at 48% confirmed they have participated in at least one form of gambling in the previous four weeks. Men are more inclined to gamble than women with 53% of men and 44% of women reporting participation in any form of gambling.
Age Brackets
- Group ranged from 35 – 64
- 53% were 55 – 64
- 53% were 45-54
- 49% were 35-44
An increase in younger groups showed 38% were between the ages of 16 – 24 and 48% from 25 -34. However, in the report, it suggests that the number may be higher due to the UEFA European Football Championship and the Rio 2016 Olympics occurring in the summer of 2016 causing a higher than usual betting activity among younger people.
Online Gamblers
A small increase of people has gambled online at 17%, up from the 15% reported in 2013. A bigger increase appears with men at 21% vs. 14% being women. Surprisingly, it is the younger folks who have the largest increase in online participation: between 16 - 24
- 16% between 16 – 24 25%
- 21% between 25-34
- 22% between 35-44 the highest increase
What Gamblers Played
The National Lottery draws top the list at 30%, scratch cards 12% and other lotteries at 12%. It remains in the lead as the most popular gambling activity. However, there has been a decline in participation. To a certain degree, it's most likely due to the increase in the ticket price from £1 to £2 in October 2013.
Interest in slot machines was 5% while sports betting was 7%. Again, due to the UEFA European Football Championship and the Rio 2016 Olympics that took place during the survey explains why there was an increase in sports betting and private betting directly attributing to these events.
How Much Time is Spent Gambling
Participants shared how often they spent money on gambling. The highest percentage rate of gambling activity in the four-week period was overall once a week for 35%, followed by once a month but less than once a week for 29%, two or more days a week 23% and less than once a month 13% participated in gambling.
Problem Gamblers
Men are more likely to be at-risk gamblers at 7.7% compared to 3.5% of women. When it came to age groups, 25-34-year-olds were most liable to be at at-risk at 9.5%, and the 16-24-year-olds came in second at 7.9%. These stats for at-risk gambling for both men and women have increased since December 2015.
Online Device Preferences
What devices are online gamblers using more often? When asked, laptops remain the most popular choice of accessing online gambling at 55%. In second are the desktop PCs at 34%, mobile phones at 29% and tablets users 21%. Men are more likely to use a mobile than females with 32% compared to 25%. However female online gamblers are more likely to use tablets than males with 23% to 20%.
Who's Reading Terms and Conditions
The survey added more questions June 2016 due to the Commission’s concerns about potential breaches of consumer law in the gambling industry. Gamblers expressed whether they had ever read terms and conditions about gaming products and if so, were they helpful. In July follow-up questions were then added to get feedback from gamblers who had not read terms and conditions also if any were unfair.
23% of players had read terms and conditions, but the majority did not despite awareness of their availability. 21% of gamblers were completely unaware that they were even available.
Women are less likely to read terms and conditions and only 19% having ever done so compared to men at 27%. 36% of people who didn’t know they existed were aged 65+, and 28% retired with a private pension.
The survey revealed lower income groups are less likely to read terms and conditions and 44% of gamblers who were unaware of terms and conditions had a household income of less than £21,000.
Top 10 Reasons Players Don’t Read Terms and Conditions
- Too much time to read
- I do not need/feel it is necessary
- Laziness and too much effort
- I do not gamble
- I only play the lottery
- Print was too small
- I do not spend much on gambling
- I do not see the point; I am going to participate regardless
- I do not understand them
- I have never thought about it
Attitude
The Commission since 2008, asked respondents about their perception of gambling in a telephone survey conducted quarterly. The questions posed to people in Great Britain included - is gambling is fair, can be trusted and is gambling associated with criminal activity.
34% did feel gaming was fair and could be trusted in 2016 down -5% from 2015. However, the data did show there has been a declining trend in people’s confidence, which appears amongst both gamblers and non-gamblers until 2015. Interestingly enough, there is an increase in positivity amongst non-gamblers 29% up +2% from 2015 and a decrease in players 38%, down 7% from 2015.
Men, for the most part, had a more positive attitude to gambling than women on all individual statements and therefore had a higher overall score of 22.6 compared to 20.6 for women. Younger folks were more confident than older people, although the total score for all age groups was below the neutral point.
Source:
“Gambling-participation-in-2016-behaviour-awareness-and-attitudes”, gamblingcommission.gov.uk
Casinista932
7 years ago
This type of analysis can certainly give valuable suggestions to all those companies operating in the world of online gambling. I would have expected the introduction of scratch cards which, compared to our scratch cards, offer a more equitable reparation of the jackpot. The Italian state, which manages the granting of...
This type of analysis can certainly give valuable suggestions to all those companies operating in the world of online gambling. I would have expected the introduction of scratch cards which, compared to our scratch cards, offer a more equitable reparation of the jackpot. The Italian state, which manages the granting of licenses through AAMS, over the years has decided to go with a heavy hand against the lotto and lotteries. There is a 50% tax on the superenalotto, higher than 30% on scratch cards and gradually descending to the so-called games of skill which, however, receive less favor from the public (at least here in our country). Despite this, some political forces continue to ask for higher taxation on gambling, demonstrating their total incompetence on the subject. As a player, however, I expect that the state's demands will decrease, that the Italian gaming market will also open abroad because our companies can truly compete with foreign ones and attract foreign players.
Show moreQuesto tipo di analisi può sicuramente dare dei suggerimenti preziosi a tutte quelle società che operano nel mondo del gambling online. Mi sarei aspettato l'introduzione degli scratch cards che rispetto ai nostri gratta e vinci propongono una riparizione più equa del montepremi. Lo stato italiano , che gestisce la concessione...
Questo tipo di analisi può sicuramente dare dei suggerimenti preziosi a tutte quelle società che operano nel mondo del gambling online. Mi sarei aspettato l'introduzione degli scratch cards che rispetto ai nostri gratta e vinci propongono una riparizione più equa del montepremi. Lo stato italiano , che gestisce la concessione delle licenze attraverso AAMS, nel corso degli anni ha deciso proprio di andarci con la mano pesante nei confronti del lotto e delle lotterie. Sul superenalotto c'e' una tassa del 50%, sui gratta e vinci superiore al 30% e via via a scendere fino ai cosiddetti giochi di abilità che raccolgono però minori favori da parte del pubblico (almeno qui nel nostro paese). Nonostante questo alcune forze politiche continuano a chiedere una maggiore tassazione sul gioco d'azzardo dimostrando la loro totale incompetenza sull'argomento. Da giocatore mi aspetto invece che le pretese dello stato diminuiscano, che il mercato dei giochi italiano si apra anche all'estero perche' le nostre società possono veramente competere con quelle estere ed attirare giocatori stranieri.
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Gerolamo76
7 years ago
In my opinion, what can emerge from this indicator of players at national level is undoubtedly interesting, and this precious information will only improve the strategies for catching and involving other players, perhaps keeping those who already are alive. ', in short, the gambling world is a world that is frighteningly...
In my opinion, what can emerge from this indicator of players at national level is undoubtedly interesting, and this precious information will only improve the strategies for catching and involving other players, perhaps keeping those who already are alive. ', in short, the gambling world is a world that is frighteningly growing more and more, I hope that these tests, with detailed market analyzes on the consumer or player in this case aim for the best and not the worst, it is a however dangerous world, it must be managed with prudence.
Show moreQuello che secondo me , puo' emergere da questo indicatore di giocatori a livello Nazionale , e' senza dubbio interessante , e queste preziosissime informazioni non faranno altro che migliorare le strategie per acchiappare e coinvolgere altri giocatori , magari mantenere in vita chi gia' lo e' , insomma e' un mondo quello...
Quello che secondo me , puo' emergere da questo indicatore di giocatori a livello Nazionale , e' senza dubbio interessante , e queste preziosissime informazioni non faranno altro che migliorare le strategie per acchiappare e coinvolgere altri giocatori , magari mantenere in vita chi gia' lo e' , insomma e' un mondo quello del gioco d'azzardo che sta spaventosamente crescendo sempre di piu' , spero che questi test ,con analisi di mercato dettagliate sul consumatore o giocatore in questo caso mirino al meglio e non al peggio ,e' un mondo comunque pericoloso , va gestito con prudenza .
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jade
7 years ago
How interesting! I think I knew that the lottery would take first place in gambling,at least that's how it seems in the United States. Out of all the questions in the survey, I thought the ones on 'Terms and Conditions' was very telling. Although there were several answers why people don't read the t&c, I think they...
How interesting! I think I knew that the lottery would take first place in gambling,at least that's how it seems in the United States. Out of all the questions in the survey, I thought the ones on 'Terms and Conditions' was very telling. Although there were several answers why people don't read the t&c, I think they all added up to one answer, laziness! When people put their hard earned money on the line in attempt to hit it big, maybe one day, you would think they would make it a point to be as knowledgeable about gambling as they could become.
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Casinista932
7 years ago
Undoubtedly, national lotteries, daily lotteries and instant lotteries (including scratch cards) are the favorite games of people in all countries. These type of games do not require skill or knowledge, just luck. When people buy a scratch card or participate in a lottery, they don't even know what their probability of...
Undoubtedly, national lotteries, daily lotteries and instant lotteries (including scratch cards) are the favorite games of people in all countries. These type of games do not require skill or knowledge, just luck. When people buy a scratch card or participate in a lottery, they don't even know what their probability of winning is, nor do they know how to choose between one game or another taking into consideration the aspect of fairness. In turn, the state knowing the tastes of its citizens tends to tax certain types of pastimes more. I think there is a lack of culture, a lack of knowledge that makes most players ignorant prey. Slot halls in Italy continue to swarm with people unaware of the low payouts (less than 75%) of money-eating machines, and lotteries increase their collection despite the jackpot being gradually reduced in favor of tax revenues. In all of this, the state is guilty of having set up an unhealthy environment, which marginally protects players and leaves them to the various gambling companies.
Show moreSenza dubbio le lotterie nazionali, le lotterie giornaliere e quelle istantanee (inclusi i gratta e vinci) sono i giochi preferiti dalle persone in tutti i paesi. Questo tipo di giochi non richiedono abilità, ne conoscenza ma solo fortuna. Le persone quando acquistano un gratta e vinci o partecipano ad una lotteria nemmeno...
Senza dubbio le lotterie nazionali, le lotterie giornaliere e quelle istantanee (inclusi i gratta e vinci) sono i giochi preferiti dalle persone in tutti i paesi. Questo tipo di giochi non richiedono abilità, ne conoscenza ma solo fortuna. Le persone quando acquistano un gratta e vinci o partecipano ad una lotteria nemmeno sanno quale sia la loro probabilità di vincita ne sanno scegliere tra un gioco o un altro tenendo in considerazione l'aspetto dell'equità. Lo stato a sua volta conoscendo i gusti dei propri cittadini tende a tassare maggiormente certi tipi di passatempi. Credo ci sia una mancanza di cultura, un vuoto di conoscenza che fa della maggior parte dei giocatori delle prede ignoranti. Le sale slot in Italia continuano a pullulare di persone inconsapevoli dei bassi payout (inferiori al 75%) delle macchine mangia soldi, e le lotterie aumentano la loro raccolta nonostante il montepremi venga via via ridotto a favore degli introiti erariali. In tutto questo lo stato è colpevole di aver messo in piedi un ambiente poco sano, che tutela marginalmente i giocatori e li lascia in pasto alle varie società del gambling.
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desire4all
7 years ago
.."23% of players had read terms and conditions.."!!! This is unbelievable. I'm stunned. Come on guys, that is in your interest. Reading terms and conditions is the first thing you should do before you start playing or open registration page.
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Markotik
7 years ago
Reading T&C is certainly boring, but something that has to be done. There's lots of important information, but it's good to ask support questions too, see how fast they respond, if they are knowledgeable. It's a hassle for sure, but that's better than to go thought that while trying to cash out winnings.
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nirvana
7 years ago
I admit to being guilty to skimming through terms and conditions all the time.
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zuga
7 years ago
unfortunately too many players do not bother to read T&C's . Granted sometimes you need a lawyer to decipher the terms, but bottom line is it is responsibility of a player to read and agree to these terms upon registration. We see so many complaints where players did not bother to read T&C. LCB also strives to provide...
unfortunately too many players do not bother to read T&C's . Granted sometimes you need a lawyer to decipher the terms, but bottom line is it is responsibility of a player to read and agree to these terms upon registration. We see so many complaints where players did not bother to read T&C. LCB also strives to provide indepth insight to each casino, but we can list only so much and our reviews should be used a guide primarily. We all need to do our due diligence when playing online.
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Lipstick
7 years ago
Coolsongss I am right with you on your point. I never even gave it a second thought to read the T & C and it amazing by this survey how many don't. In all honesty, it wasn't until I became a member here at LCB did I learn the ropes.
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coolsongss
7 years ago
This is an interesting article. Only 23% players are aware of T&Cs and 21% are completely unaware of it. And less income groups are more likely to be unaware of it. When I started online gambling, I never paid attention to T&Cs at first, but, I got to it only after having a withdrawal problem with a rogue casino. Everyone...
This is an interesting article. Only 23% players are aware of T&Cs and 21% are completely unaware of it. And less income groups are more likely to be unaware of it. When I started online gambling, I never paid attention to T&Cs at first, but, I got to it only after having a withdrawal problem with a rogue casino. Everyone should pay attention to T&Cs upon signing up any new casino. Good Luck.
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