EGT Enters Next Chapter of Brand Evolution as Amusnet Interactive

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April 26th, 2022
Back EGT Enters Next Chapter of Brand Evolution as Amusnet Interactive

Another Leading Supplier of Online Casino Software Enters Next Phase of Branding

Last month, after attending GAT Gaming & Technology Expo, one of the leading game developers and suppliers of products to the online casino market, EGT Interactive, has announced a major change in regard to its brand evolution.

The creator of advanced online gaming software and end-to-end solutions has reached a new phase of growth on the market and is now running under the name of Amusnet Interactive. Despite the new moniker, this brand will continue to provide all online casino gaming software and solutions in more than 85 countries.

Legacy Lives on

Over the last couple of years, many major brands in the iGaming world have shown constant technological development, transformation and adaptation. Some of them are SOFTSWISS, Evoplay, Evolution, and Microgaming (Games Global), whose clear goals have obviously been recognized by investors and accepted by the audience in a record time.

Inspired by its previous successes, EGT Interactive decided to gracefully embrace the next phase of growth on the market as an opportunity to enter a new exciting chapter of brand evolution.

According to the company, the new name, Amusnet Interactive, should reflect the studio’s constant desire for innovation and development. In a way, it is a push forward to introducing diversity while delivering the same high level of service and quality.

While developing its growth strategy, Amusnet Interactive will continue to combine the classics with the latest industry trends. The team of highly motivated professionals, including the recently appointed Irina Rusimova, chief business development officer, will not change, since the company is now determined to excel even further and improve its products for the long run.

Under the name Amusnet Interactive, we will continue to supply our emblematic EGT Interactive slots and furthermore enrich our portfolio with new product verticals. State-of-the-art live casino, Amusnet entertaining slots, keno, lotto are just the beginning,” explained Rusimova.

Furthermore, Amusnet Interactive, previously known as EGT, has promised to introduce new features and functionalities in the upcoming period. This refers primarily to its well-established classic slots that should make the player experience even more exciting.

Alongside cutting-edge graphics and attractive mechanics, the provider will focus on entertaining features, re-designed casino lobby, scalable architecture and improved API protocols.

The company’s new brand positioning on the iGaming market will not affect its core beliefs, products and services and the studio is ready to deliver a brand new level of amusement in months and years ahead.

ICE 2022 Attendance

The recently rebranded company has attended the ICE London exhibition on 12-14 April 2022 at ExCeL London. Visitors, partners and delegates have had a chance to catch up and learn more details about the company’s new name at a networking lounge (N2-150).

Aside from promoting its latest moniker, the studio has presented its captivating slots with entertaining gameplay, such as 20 Golden Coins, Orient Story, Viking Rising, Diamond Plus, and Bulky Fruits.

At the conference, the team has also introduced its newest product – a next-generation Live Casino platform powered by the latest technical equipment.

Source:

EGT Interactive is becoming Amusnet Interactive, egt-interactive.com, March 22nd, 2022.

“decided to gracefully embrace the next phase of growth”

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