ELA Games, an emerging innovator in iGaming software, has taken a significant step in its expansion by entering into a strategic partnership with Interwetten. Known for its extensive offerings in sports betting and online casino games, Interwetten is one of Europe’s pioneering gaming companies, founded in 1990 and transitioning online in 1997. This collaboration brings together ELA Games' cutting-edge gaming titles and Interwetten’s established player base, marking a milestone for both companies.
Expanding Reach Through Collaboration
For ELA Games, this partnership signifies an opportunity to showcase its gaming portfolio of online slots to a much larger audience. Interwetten, with its expansive catalog of casino games and competitive sports betting odds, is a dominant player in the iGaming industry. By featuring ELA Games’ innovative titles on its platform, Interwetten is enhancing the variety of entertainment options available to its users.
ELA Games' presence on Interwetten ensures greater visibility within the competitive gaming market. This collaboration is expected to increase engagement for both companies, aligning with ELA Games’ objective of reaching a wider demographic of players who seek unique gaming experiences.
David Fall, Business Development Manager at ELA Games, underscored the importance of this collaboration, stating, “This strategic partnership with Interwetten is a significant milestone for ELA Games as we partner with one of the iGaming industry’s legacy companies. We look forward to having our studio’s catalogue uploaded to Interwetten’s expansive directory to increase our reach and market presence. We hope to sign similar partnerships going forward in 2025 to become the leading software provider in the industry.”
Interwetten's reputation as a trailblazer in the iGaming landscape makes it an ideal partner for ELA Games. Since establishing itself as one of Europe’s first digital gaming platforms, Interwetten has continually adapted to the evolving demands of the market. Its ability to offer a comprehensive gaming experience, from traditional casino games to live sports betting, places it among the industry’s most trusted brands.
This partnership allows Interwetten to reinforce its reputation for delivering high-quality entertainment by integrating ELA Games’ cutting-edge titles. The addition of these innovative games is expected to further engage its players while also setting new standards for creativity and functionality within its offerings.
Shaping the Future of iGaming
The alliance between ELA Games and Interwetten represents more than just a business agreement; it reflects a shared vision for the future of online gaming. As the iGaming industry continues to grow, collaborations such as these are essential for maintaining a competitive edge and meeting the needs of an ever-evolving market.
ELA Games’ innovative approach to game design aligns seamlessly with Interwetten's emphasis on variety and quality. With plans to pursue similar agreements in the future, ELA Games is positioning itself as a major contender in the competitive gaming software sector.
For ELA Games, the partnership with Interwetten is a critical step toward achieving long-term success. By introducing its games to a broader audience through Interwetten’s established platform, ELA Games gains a vital foothold in a competitive industry. At the same time, Interwetten benefits from the addition of fresh, dynamic content that enhances its player offerings.
Through this collaboration, both companies solidify their standing within the market while paving the way for future opportunities that push the boundaries of the iGaming experience.
Source:
''ELA Games Signs Strategic Partnership With Interwetten to Expand Game Reach'', elagames.com, December 20, 2024.
