ELA Games Nominated for Prestigious EGR B2B Brand Award

ELA Games has been announced as a finalist for the “Brand of the Year – B2B” category at the 2025 EGR Marketing & Innovation Awards. The nomination spotlights the studio’s strategic achievements in delivering impactful, data-driven content to regulated markets, all while maintaining a strong player-first design ethos.

The annual EGR Marketing & Innovation Awards celebrates industry leaders who elevate the iGaming sector through original, performance-focused marketing and product initiatives. With this recognition, ELA Games joins a select group of companies credited with setting new standards in creativity and operational excellence.

Blending Operator Success with Player-Centric Design

At the heart of ELA Games’ nomination is its growing reputation for harmonizing the commercial goals of casino operators with engaging experiences tailored to modern players. ELA Games’ diverse portfolio has earned attention not only for its visual flair and innovation but also for its measurable impact on player engagement and operator metrics like retention and acquisition.

Commenting on the recognition, Managing Director Marharyta Yerina stated:“The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”

The awards event is scheduled for June 19, 2025, at The Mermaid in London. ELA Games will be present at the ceremony alongside key figures from the global iGaming community.

Continued Growth Through Strategic Expansion

The EGR nomination follows a series of notable milestones for the studio in 2025. Just days before the award shortlist was announced, ELA Games revealed its entry into the Swedish iGaming market. Players in Sweden can now access the studio’s titles via Campobet.se, Betinia.se, Yoyocasino.se, and Quickcasino.se.

With a catalogue that includes titles like Cash of Gods, It’s Shark Time! 2, and Scarab Wheel, ELA Games continues to deliver gameplay that resonates with streamers and casino platforms alike. According to Business Development Manager Yaroslav Soloshenko:“Our entry into the Swedish market is a significant development for our company as we increase our global presence. We’re excited to see our games' impact on the region and how we can develop more market-specific titles for players.”

This market entry is part of a broader strategy to reinforce ELA Games' presence across Europe and establish itself as a key partner for regulated platforms.

Recognition for Innovation and Inclusion

Alongside the EGR nomination, ELA Games has also been shortlisted in the “Innovator” category at the upcoming 2025 Women in Gaming Diversity (WiG) Awards. The company’s commitment to fostering a diverse, inclusive workplace has been instrumental in shaping its product philosophy and internal culture.

Yerina reflected on the recognition from WiG Awards, stating:“Since our inception in 2021, we’ve made a concerted effort to create an inclusive and aspirational work environment, allowing us to produce trademark games. Being shortlisted for the ‘Innovator’ category at the 2025 WiG Diversity Awards reflects our commitment to diversity, excellence, and well-being.”

Final voting for the WiG Diversity Awards is set to take place on June 5, 2025, at the Savoy Hotel in London.

As ELA Games continues its upward trajectory through innovation, international expansion, and recognition for workplace values, its shortlistings at both the EGR and WiG Awards underscore its growing role as a transformative force within the iGaming sector.

Source:

ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards, elagames.com, May 9, 2025.