Endorphina Expands Its Horizons with Launch of Klikz

Endorphina, a well-known name in the slot gaming industry, has unveiled its newest venture—Klikz, a standalone brand devoted entirely to crash and instant games. This move represents a significant evolution for the company, enabling it to diversify its offerings and target a fresh segment of the gaming market.

The motivation behind Klikz is to offer an experience that contrasts with traditional slots. Rather than complex visuals and layered mechanics, the focus here is on streamlined, fast-action gameplay that prioritizes quick rewards and constant interaction. “We’ve wanted to create something new for a long time, and this opportunity seemed very promising and exciting,” the company stated.

Meeting the Demand for Simplicity in iGaming

In contrast to the current slot game trend of intricate graphics and evolving features, instant and crash games are winning over players with their simplicity and immediacy. These games are designed for short bursts of gameplay with high engagement, and Klikz is Endorphina’s strategic answer to that demand.

Klikz promises a next-generation gaming experience defined by intuitive interfaces, rapid play rounds, and visual appeal. Each game has been developed with scalability and cross-platform optimization in mind, reflecting the brand’s goal of offering accessible entertainment across all devices.

Introducing the First Wave of Klikz Titles

To mark the launch, Klikz is debuting a lineup of three new games, each showcasing a unique style and play mechanic:

• AceX: A crash-style game that builds intensity as the multiplier climbs. With a provable fair algorithm, real-time multiplayer betting, and customizable skins, this title ensures immersive and personalized gameplay from start to finish.
• DiceX: A pure probability-based Instant Win game where players choose a winning range and roll the dice. Fast-paced rounds, simple UI, and flexible volatility settings make DiceX ideal for those who enjoy quick and strategic sessions.
• Tower of Squeaks: In this Instant Win strategy game, players advance by choosing safe tiles on each ascending floor. With its adjustable difficulty and addictive “just one more step” vibe, Tower of Squeaks is designed to boost player retention.

Creating a Fresh Experience Beyond Slots

While Endorphina continues to lead in slot development, Klikz signals a pivot to more agile, minimalistic formats without losing the innovation that defines the brand. Artyom Moskvin, COO of Endorphina, emphasized this in his statement: “Slots will always be at the heart of Endorphina, but Klikz is our way to play in a new arena. Crash and instant games are simple, quick, and engaging — and we know that’s exactly what a lot of players are looking for today. With Klikz, we’re opening the door to a whole new audience and showing that Endorphina can innovate far beyond slots.”

A Promising New Chapter

With Klikz, Endorphina aims to offer more than just a new game type—it’s crafting an entirely new experience built around immediacy, engagement, and replayability. Optimized for mobile use and featuring high RTP and session stickiness, Klikz games are engineered for today’s fast-paced gaming preferences.

As the company hints at more releases on the horizon, the Klikz launch marks a pivotal step toward redefining what online gaming can offer beyond traditional slot mechanics.

Source:

“A New Chapter: Endorphina Launches Klikz, a New Brand for Crash and Instant Games!”, endorphina.com, Sep 15, 2025.