Scientific Games Expands Partnership with Entain plc in Europe

One of the biggest shots in the online gambling industry, Entain plc, has secured a new three-year contract extension with Scientific Games, an American corporation and provider of iGaming products to lottery organizations around the globe.

As a result, the group will continue to power one of the world’s largest sports betting and gaming groups with its in-house developed OpenGaming ecosystem.

Higher Market Share in Europe

Entain (formerly GVC Holdings) is one of the world’s leading gaming groups and sportsbooks. It has a portfolio of legendary betting platforms, such as Ladbrokes, Coral, bwin, PartyCasino and Gala.

Under the terms of the agreement, these brands will utilize the company’s advanced content aggregation network through to 2024. The operator now holds an extensive library of over 3000+ titles which caters various software from the world’s leading and emerging studios. Its platform is also complemented with a range of advanced player-focusing highlights, including extra spins, missions and of course, responsible gaming tools.

Thanks to the regulatory compliance, the OpenGaming offering from Entain is perfectly positioned to establish its presence deep within the regulated markets across Europe. On a related note, it’s Scientific Games who helped the group’s brands to relaunch into Germany in accordance with the country’s strict toleration regime…

Germany is also working on new regulations due to launch later this year.

Meanwhile, the supplier continues to support Entain’s push within regulated markets of Greece, Italy, Spain, Portugal and the UK.

“Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as the world’s biggest and best casino portfolio,” explained Valery Gelfman, chief product officer at the company.

The CPO is certain that the expansion of partnership with Scientific Games will enable Entain to continue the unstoppable growth of marketshare in regulated markets in Europe and other regions. Gelfman is looking forward to delivering even more exciting content to an ever-increasing player base in the future, provided excusively by OpenGaming.

Entain, who recently rejected a takeover bid from MGM Resorts, is a highly important customer of Scientific Games. According to Dylan Slaney, senior vice president for gaming at the Digital division is delighted that the group has entrusted OpenGaming for another three years.

As mentioned in an earlier report, the studio has an extensive roadmap of exciting new projects in this year, offering Entain brands a chance to increase retention and draw new players in the coming months.

Slaney also reminded about the robust regulatory tools that are embedded within OpenGaming, as they allow the company to be in the perfect position when it comes to providing valuable support for Entain.

Entry into Michigan

At the end of January this year, Scientific Games made an online casino and digital sports betting content debut by launching with Golden Nugget in Michigan.

This valuable cooperation for both parties allows the provider to integrate its in-house gaming offerings with cutting-edge features and attractive payouts to Golden Nugget’s online casino in Michigan featuring a .com domain.

By launching 88 Fortunes and Raging Rhino as well as other customized games, Scientific Games will deepen Golden Nugget’s presence in the U.S. online sports betting market as well.

Source:

“Entain Extends Partnership with Scientific Games’ OpenGaming™ Platform”, sgdigital.com, March 8, 2021.