Enteractive’s (Re)activation Cloud Goes Live via Betsson Group

November 16th, 2018
Back Enteractive’s (Re)activation Cloud Goes Live via Betsson Group

Player retention solutions provider Enteractive has unveiled its latest product, (Re)activation Cloud – the iGaming industry’s first AI-driven platform for large-scale personal player retention and win-back. The new automated service has gone live with Betsson Group.

Enteractive will present the cloud at SiGMA 2018, which will take place at the Malta Fairs & Conventions Centre in Ta’ Qali from November 28th through 30th.

Says Outbound Strategy Manager at Betsson Group, Mikael Eliasson:

“We’ve been working with Enteractive for many years and with (Re)activation Cloud, they are really stepping up the game to make player retention and premium-quality churn prevention easy to use and an essential tool that no operator can be without. This also safeguards our data, in regards to GDPR, from a company- and customer’s perspective to be assured that all is handled in respect to their integrity and protection for any responsible gaming related area.”

“(Re)activation Cloud is a real game changer. We’ve been developing the service for three years in order to make this happen, and now it’s here. (Re)activation Cloud is all about delivering real personal customer relationship conversation through an API. Following a simple integration, CRM managers can simply sit back and watch churn rates drop and active players come back, driving bottom line results with no risk,” concludes Enteractive CEO Mikael Hansson.

The Ins and Outs

The platform makes it possible for operators to connect to Enteractive’s proprietary platform for comprehensive player reactivation and activation with 100% maintained real-time control. Operators can engage their players with Enteractive’s one-to-one personal player conversations, leading up to 50% of players re-depositing.

(Re)activation Cloud is connected via a simple API integration and allows for AI-driven engagement, scheduling, and optimization. The main benefits include easily configurable settings for bonuses, lapsed periods, and a number of additional key parameters.

The platform features a real-time dashboard, which provides decision makers with live control and the ability to monitor player survey results and gambling measures.

Introducing Enteractive

Founded in 2008; today, the company serves as a leading provider of player retention solutions for the iGaming industry. The business’ Player Reactivation Services help operators reanimate idle players back to action, whereas its Player Support Offering sees to active players remaining - active.

The company is committed to supporting and enhancing the responsible gaming policies of its clients, with services including prevention, intervention, and treatment of problem gambling. For years, Enteractive has pioneered problem gambling awareness.

Enteractive is a holder of the Responsible Gaming accreditation from the Global Gaming Guidance Group. Their clients include some of the industry’s leading brands, such as Betsson Group and Gaming Innovation Group.

About Betsson Group

Betsson is an established Swedish brand that operates a number of online casinos, including Oranje Casino, Betsson, Betsafe, and NordicBet. The group offers a number of online gambling products, comprising casino, poker, sports betting, and bingo.

Betsson is one of Europe’s largest iGaming brands; in the words of its founders, it has the ambition to “outgrow the market, organically and through acquisitions.” The plan should be laid out in a profitable and sustainable manner, “primarily in locally regulated markets.”


“Betsson Group goes live with Enteractive’s new (Re)activation Cloud”, enteractive.com, November 13, 2018.

“Enteractive has unveiled its latest product, (Re)activation Cloud”

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