EveryMatrix Brings More Value to Players with FAST TRACK CRM Cooperation

June 11th, 2020
Back EveryMatrix Brings More Value to Players with FAST TRACK CRM Cooperation

Continuing to upgrade the quality of its services and offer players more, EveryMatrix announces the addition to its rapidly growing network of business associates. The most recent integration reveals cooperation with FAST TRACK CRM, an award-winning customer engagement technology and service provider.

Boosting player engagement across the rapidly expanding network of operators is one of the major goals of the agreement between these two parties. By promoting true real-time capabilities, EM will help clients build better retention and acquisition campaigns.

Group CEO of EveryMatrix, Ebbe Groes declared as follows:

“We are pleased to work with FAST TRACK, the industry’s up-and-coming player engagement platform. FAST TRACK has developed an agile and highly efficient platform that can be successfully used by any ambitious operator out there.

Strengthening the Existing Connection

The newest cooperation represents just one more confirmation of the already strong relationship between these companies. FAST TRACK has been successfully integrated with GamMatrix, EveryMatrix’s PAM platform.

EveryMatrix’s network of operators…

… can boost ROI on marketing campaigns and create better targeting of groups of punters. This way they can achieve a superior player engagement and less churn, all in real-time.

Groes also added:

“The integration was done via our DataHub product which offers real-time push notifications of all transactions and player updates across all the EveryMatrix products. I am a strong believer in real-time marketing which can make or break any campaign on both sports and casino.”

Aside from striking commercial agreements…

…EM keeps building new iGaming solutions, and the latest one to grow its product portfolio was RGS Matrix. The ultimate goal of this out-of-the-box remote gaming server is to provide players with exquisite experiences, consistent deployment, and faster content integration.

The Power of Real-Time

One of the most prominent features of FT’s cutting-edge CRM platform is that it enables operators to manage all aspects of the player engagement from one central system, in real-time.

Possessing machine learning capabilities…

…along with the flexible segmentation model this inventive team creates truly personalized experiences for their players.

Commenting on the EM deal, Simon Lidzén, Co-Founder and CEO of FAST TRACK, says:

“We are very happy to be working with EveryMatrix and to be able to offer the FAST TRACK platform to their network of operators. We believe our platform will add a lot of value alongside EveryMatrix’s suite of products and are looking forward to seeing how operators will use the combined power of our technology.”

Take a look at the interview from ICE 2019, where Lidzén gave valuable insight into FT CRM!

With such a powerful platform…

…it doesn’t come as a surprise that the network of Fast Track partners expands at the speed of light. May 2020 brought a deal with United Remote https://lcb.org/news/united-remote-adopts-fast-track-player-engagement-crm , whose high level of knowledge and expertise enables the better implementation of technology and processes compliant with the strict standards of various globally-oriented operators.


“EveryMatrix integrates FAST TRACK to enhance customer engagement for operators”, everymatrix.com, June 11, 2020.

“EveryMatrix announces the addition to its rapidly growing network”

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