EveryMatrix has reinforced its presence across Europe with two major developments — a new collaboration with Betclic in Portugal and an expanded partnership with BetGoodwin in the UK. These initiatives mark significant milestones in the company’s strategy to grow its regulated market footprint and enhance access to advanced iGaming and sportsbook solutions.
Betclic Partnership Boosts EveryMatrix’s Portuguese Market Entry
The EveryMatrix Group has taken a major step in Portugal by going live with Betclic, one of the country’s leading operators. Through its aggregation platform SlotMatrix, the group is now delivering a diverse selection of casino titles to Betclic’s players.
SlotMatrix, recognized as the world’s largest casino content aggregator, now offers Betclic customers access to an extensive library featuring more than 37,000 games from over 350 global suppliers. The deal also enables Betclic to integrate exclusive proprietary titles developed by EveryMatrix’s internal studios, Fantasma Games and Armadillo Studios.
Recent SlotMatrix-exclusive releases include Fortune Llama Hyper Heist, Trinity Starlight, Fortuna Gold, and Gold Pigger, among others, reflecting the platform’s blend of originality and variety.
Mark Hothersall, Head of Business Development at SlotMatrix, said: “We’re thrilled to go live with Betclic, a brand that’s hugely respected in Portugal and across Europe. We’re confident that giving their players access to both aggregated content from Tier-1 providers and our own exclusive titles will give them an edge in the market.”
Geoffroy Villiot, Head of Casino at Betclic, added: “At Betclic, our priority is to deliver the best entertainment experience to our players. Partnering with EveryMatrix allows us to do that. Our casino offering in Portugal now has access to an unparalleled mix of global hits and innovative exclusive titles.”
This partnership significantly enhances EveryMatrix’s foothold in the regulated Portuguese market, strengthening its overall presence in Europe’s dynamic iGaming landscape.
Full Sportsbook Rollout Elevates BetGoodwin’s UK Offering
Meanwhile, in the UK, EveryMatrix has deepened its collaboration with BetGoodwin, launching a full turnkey sportsbook that positions the operator among the country’s leading betting brands.
The rollout follows a multi-year agreement signed in 2024 and introduces a comprehensive solution tailored for the regulated UK market. The platform provides access to over 200,000 live monthly events and up to 800 live markets for Premier League matches. Its advanced functionality includes pre-live and in-play Bet Builder, Odds Boost, and flexible cash-out options.
BetGoodwin’s new offering also benefits from a suite of automated bonusing tools, enabling targeted promotions, welcome offers, and cross-sell opportunities that enhance player engagement.
In addition, BetGoodwin has launched EveryMatrix’s new horse racing product, a full-service platform developed in just six months. The system covers more than 10,000 monthly races across 20+ jurisdictions, integrating live streaming and deep data tools. This setup allows BetGoodwin to provide a seamless experience across online, retail, and telebetting channels.
With both partnerships now live, EveryMatrix continues to extend its technological reach and influence across Europe, combining innovative solutions with strategic collaborations to solidify its leadership in the iGaming and sportsbook sectors.
Source:
“EveryMatrix strengthens Portugal presence with Betclic go-live”, igamingbusiness.com, October 30, 2025
