iGaming platform and turnkey supplier EveryMatrix has just decided to bolster its commercial presence in newly regulated markets. The company has just applied for licensing in two US states, West Virginia and Michigan.
The company has already fulfilled the licensing requirements in New Jersey, and it will target new US markets in the future.
West Virginia and Michigan have legalized online casino and sports wagering, and players can now enjoy the regular betting activity in both states. This makes the market attractive for EveryMatrix which looks to enhance its presence and supply its clients with new options.
EveryMatrix goes on with expansion in the United States. It has secured agreements with top-tier brands such as Kindred Group and Resorts Digital plus the payment platforms, PXP Financial and Nuvei.
Commenting on the new milestone, President EveryMatrix Americas, Erik Nyman expressed his opinion:
“To support our business advances and multi-state partnerships, we have now filed license applications in West Virginia and Michigan. This follows our clear path and ambition to be live with our technology and products in states that allow for a full casino and sports betting offering. I am very pleased with EveryMatrix’s progress in the U.S. and looking ahead to an exciting 2022.”
What Else Was Announced
B2B software brand has recently unveiled the launch of Foliatti Group in the Mexican iGaming market. Going forward, users from Mexico will be able to access a selection of casino games, sports products, and esports betting opportunities, and excellent promos.
Thanks to the close work with EveryMatrix, Group Foliatti (Concepto Deportivo de Mitras), an enterprise with a significant land-based foothold in different Mexican states. The brand has officially introduced its first online brand Foliatti Casino.
EveryMatrix backs up Foliatti’s online launch by delivering its flexible turnkey solution, including its iGaming Integration Platform and sportsbook. In addition to it, the B2B iGaming provider features its cross-bonusing system and adaptable customer management platform (PAM). Two brands entered the cooperation in June 2021.
To further enhance diversification in the market, EveryMatrix has also teamed up with front-end company Mad Men. Going forward, the brand will use its knowledge and the top UX practices and tools.
Mad Men has supported EveryMatrix in its endeavors in the Latin American market. Thanks to the close work, Foliatti Casino will be able to enjoy all native functionalities and easily perform its activities. Mad Men is known as EveryMatrix’s Gold Partner.
“EveryMatrix applies for new licenses in West Virginia and Michigan”, everymatrix.com, December 15, 2021.