EveryMatrix To Power Armenian Operator TotoGaming

An independent software company with headquarters in London, United Kindom and subsidiaries Jetbull Gaming as well as Miles Ahead Ltd, EveryMatrix, has integrated its affiliate management solution with TotoGaming – Armenian land-based and online casino operator.

Thanks to this agreement, Toto will integrate the company’s unique API driven solutions for unlimited creatitivy. PartnerMatrix affiliate structures will also enable it to utilize “flexible commission, marketing tools, support for bonuses and promotions” but also to deploy in-depth reporting, real-time statistics etc.

Expertise in Optimizing Gaming Platforms

As one of the leading software innovators from the industry, EveryMatrix is proud to have expanded its network of partners to Armenia. Levon Nikoghosyan, CEO at the company commented on that notice:

“We’re thrilled to be TotoGaming's choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together.

PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”

To confirm a successful future cooperation, Victoria Poghosyan, deputy chief operating officer of commerce at TotoGaming, said:

“As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal - to make affiliates successful through excellent campaigns.”

Innovating To Benefit Operators and Affiliates

Apart from forming new alliances with leading casino operators in Armenia, EveryMatrix is also strengthening its position in other regulated iGaming markets. The company has struck two equally important deals in the past period, including a partnership with Red Tiger Gaming in January 2019 and Yggdrasil Gaming in September 2018.

PartnerMatrix is also continuously evolving in order to deliver innovative casino solutions to both operators and affiliates. Not long ago, the company’s white label betting services introduced reactivation rewards for affiliates, server to server tracking, player segmentation and other cutting-edge technology features.

At the end of January, the software provider announced OddsMatrix – an eSports betting service that went live during ICE 2019 in London. This product supplies bookmakers with real-time coverage of tournaments, top-rated games, media and so on.

Ebbe Groes, CEO at the company commented:

“The e-Sport revolution has finally begun, and we are pleased to join the commercial breakthrough of e-Sports betting with our newly released e-Sports services. This exciting new feature is a part of both OddsMatrix Data Feeds and the latest instalment of the OddsMatrix Sportsbook.”

EveryMatrix has recently also entered into supply agreements with Push Gaming – a London/Valetta based studio and Adjarabet – Georgian gaming operator.

Source:

“PartnerMatrix powers TotoGaming Affiliate Program”, everymatrix.com, February 12, 2019.