Farewell to the Legendary Niki Lauda, Novomatic's Brand Ambassador and Multiple F1 Champion

Three-time Formula-1 World Champion, Niki Lauda, has passed away at the age of 70. This legendary man became one of the biggest motor racing drivers of all time, after recovering from an accident that almost cost him his life. After leaving the track…

…he tried his luck in the airline industry as an entrepreneur, and founded three Austrian airlines: Lauda Air, Fly Niki, and Laudamotion. Moreover, Niki was a brand ambassador for one of the biggest and oldest companies in the iGaming industry - Novomatic.

Partnership Which Brought Mutual Pleasure

Expressing sadness for the departure of the beloved brand ambassador, Harald Neumann, CEO of NOVOMATIC AG declared as follows:

"With a heavy heart, we say farewell to our esteemed partner and friend Niki Lauda. Our condolences are to his family. It was an honor and a pleasure for us to have worked with him.”

Just to remind you, they inked a long term cooperation in 2014, which included not only branding of his famous red cap, but Niki’s support to NOVOMATIC as an ambassador at selected national and international events. At the official press conference at the Vienna NOVOMATIC Forum NOVOMATIC CEO, Dr. Franz Wohlfahrt, explained:

“We are honoured that the long-standing friendship between our company founder Professor Johann F. Graf and the Austrian national hero Niki Lauda has now led to this co-operation. The world star Niki Lauda is the perfect communicator for our corporate philosophy as a world-leading and innovative provider of technologies, products, and services for the international entertainment and leisure industry.”

Sharing the Same Vision

It was surely not a coincidence that such a globally acknowledged name was selected to represent the company. Commenting on the successful alignment with a widely-popular operator, Lauda announced as follows:

“I am very pleased that NOVOMATIC chose me for their new brand ambassador. And it was an elating premiere to wear the new cap for the first time at the Golden Globes Awards. It is no coincidence that the words ‘winning technology’ is right next to the company logo on the cap. NOVOMATIC is a leading international Group with headquarters in Austria and operational business activities in more than 40 countries. From its base in Lower Austria, it has grown to become a global player with more than 20,000 staff, 3,000 of which in Austria only.”

Industry’s Veterans

Being one of the largest gaming technology companies in the world, the corporation employs more than 30,000 people. Founded in 1980 by industrialist, Professor Johann F. Graf, the group distributes first-class products and services in a large number of countries worldwide. This includes…

…innovative gaming equipment, as well as lottery system solutions and services. Operating around 2,100 of its own electronic casinos and casinos, the Group acts as a full-service provider in all segments of the gaming industry and offers a comprehensive omnichannel product portfolio for partners and customers worldwide.

Source:

“Three-time Formula One Champion dead at 70”, edition.cnn.com, May 21, 2019.

“Novomatic mourns Niki Lauda”, novomatic.com, May 21, 2019.

“Niki Lauda and Noovomatic agree long term co-operation”, novomatic.com, January 17, 2014.