
First Look Games has just included another studio to its ever-increasing roster of partners after signing a deal with RAW iGaming, the company that has a reputation as the pink shark in the industry.
RAW iGaming is one of the leading providers in the market at the moment. They have become popular for their innovative Super Slice engine which utilizes wheels instead of reels.
The latest agreements between the two brands will see the provider using the First Look Games for the game promotion, while also using a network of 800+ affiliates to enhance exposure for its slots among platforms and customers in competitive online casino markets around Europe and beyond.
Other Details of the Deal
Following the new arrangement in the sector, RAW iGaming will be able to share information about every of its slot titles involving logos, images, and videos. These elements are hosted in a unique library where affiliates are able to download information for special games or in bulk.
It is worth knowing that RAW iGaming can govern all information and assets via the FLG Studio Management Centre. It can also emphasize any agreements and or add/remove jurisdictions for every title.
FLG is aware that studios wish to control the info released about their releases, and that’s why the platform enables developers to pick what information is available to publishers and when.
They are also in a position to access a range of compliance tools, ensuring that all reviews and games designed and published by affiliates are right and responsible.
What Was Stated
Speaking on the new deal, Tom Galanis, Co-Founder of First Look Games, says that RAW iGaming has made a great success by using the First Look Games platform since they can leverage the power of affiliate marketing to boost awareness among more customers and operators than ever before.
He added:
“Our approved publishers have a combined player audience in excess of 20 million people, and we allow studios such as RAW iGaming to engage with this huge community of players easily and with confidence that any information published about their slots is accurate and responsible.”
Tom Wood, CEO of RAW iGaming, says that the company has made RAW a pink shark, and completely new in the sea of similar titles launched each month. This deal with FLG enables the brand to leverage the reach of their affiliates to better introduce their games the brand-new patent-pending mechanics.
He added:
“RAW really is changing the game, and we look forward to making more players and operators aware of just how revolutionary our slots are.”
Source:
“First Look Games Welcomes Raw Igaming To Its Platform”, europeangaming.eu, January 6, 2023.
seanze65
2 years ago
Jr. Member
This is an interesting arrangement I love learning about how the igaming industry is ran due in part largely to LCB and chipy it’s to bad it dosent say where to find the raw igaming games cause the wheels instead of reels seems to be a game changer in the slots departments
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marina_m575
2 years ago
Moderator
As with any online business, the software industry needs to keep up with the times. This partnership is a good decision for both sides.
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leastep51
2 years ago
Newbie
This looks like a perfect deal with both partners and many things are soon to follow…
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