Big Time Gaming (BTG), one of industry’s leading slot providers and pioneers of iGaming, have formed a partnership with game data science specialist Future Anthem.
The latter entity will “enable deep player behavioral understanding” on their best-performing game titles portfolio.
For Players’ Benefit
BTG will be available on the Relax Gaming platform initially…
…and will access Anthemetrics - Future Anthem’s Game Data Science platform, that provides player behavioral modeling and interactive visualization on games, predicting performance and identifying opportunities for optimization.
The end goal is to benefit Relax Gaming’s operator partners and players.
Anthemetrics will provide BTG with a capability to analyze and optimize the gaming experience with spin-level data at its core.
Initial Reactions
Big Time Gaming’s CEO, Nik Robinson comments on the Future Anthem partnership:
“Leveraging the data provided by Future Anthem and applying that to our games, could be a huge milestone for BTG, providing us with an opportunity to continue optimising our innovative slots. This is the first step in an important partnership that offers multiple growth opportunities that will benefit our customers and their players.”
Founder and CEO of Future Anthem, Leigh Nissin, added:
“Big Time Gaming has always been a leader within our industry and its commitment to Game Data Science and player personalisation, protection and optimisation is exciting. Whilst we are starting with player-level insight on an important BTG distribution partner like Relax Gaming, I’m confident that there will be multiple opportunities for us to work together across the entire BTG portfolio in the future.”
EveryMatrix Deal
EveryMatrix has, in December, announced the content distribution deal with Big Time Gaming.
Their content will be distributed via a “special integration protocol” between B2B supplier Relax Gaming and CasinoEngine.
Nik Robinson said that the brand’s games are popular over the world and forging new relationships is always exciting as it gives these games a whole new audience.
CasinoEngine COO at EveryMatrix, Amuns Stensland, added:
“It’s not an overstatement to say that Big Time Gaming is a pioneer in the casino vertical and we are excited to distribute their amazing content to our network of Tier 1 operators.”
Source:
“BTG and Anthem collaborate to deliver compelling outcomes for their customers and players”, BTG PR, February 15th, 2021.
BralasLT 3 years ago
Not sure what that is about, but it’s going to benefit players in some way for sure. :)
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