Galaxsys Partners with First Look Games to Expand Global Presence

Game developer Galaxsys has formed a strategic alliance with First Look Games in a move aimed at significantly boosting its reach in regulated markets across the globe. This collaboration opens the door for Galaxsys to distribute its diverse portfolio—including slot, fast, and skill-based games—through a trusted network of affiliate publishers.

Strategic Move to Amplify Global Visibility

Announced on July 29, 2025, the partnership allows Galaxsys to showcase its games, including popular titles likeTower Rush and Olympian Legends, to more than 1,000 affiliate publishers via First Look Games’ B2B platform. These affiliates collectively reach an audience exceeding 20 million players across Europe, Latin America, and Asia.

Through this platform, affiliates gain direct access to game assets, approved promotional materials, and demo versions of Galaxsys titles, streamlining the promotional process and ensuring greater exposure to targeted audiences.

Industry Leaders Praise the Collaboration

Tom Galanis, CEO at First Look Games, emphasized the importance of this new partnership in the context of current industry trends: “Fast games are having a real moment right now, and Galaxsys is right at the heart of that trend. Their titles not only grab players’ attention but keep them coming back. It’s exactly the kind of content our publishers love.”

Echoing this enthusiasm, Galaxsys’ Chief Sales and Partner Management Officer, Teni Grigoryan, highlighted the strategic advantage of using First Look’s platform: “Partnering with First Look Games is a great opportunity for us to put our games in front of a wider global audience. Their platform gives affiliates everything they need to promote our titles effectively, from marketing tools to demo access. We’re excited to work with a partner that truly knows how to amplify a studio’s presence in the market.”

Strengthening Affiliate Marketing in Regulated Markets

Galaxsys joins a growing list of game developers leveraging First Look Games’ extensive affiliate network to enhance visibility and scale operations. The platform enables studios to create branded content libraries containing marketing materials, demo links, and game reviews, all accessible by approved affiliates.

The partnership mirrors similar agreements previously signed by First Look Games, including its July 2024 deal with BGaming, which also aimed to increase visibility through affiliate promotion. Those deals included compliance features such as age verification tools, demonstrating the platform’s focus on regulatory responsibility alongside marketing support.

Galaxsys Taps into Demand for Skill-Based and Fast Gameplay

Known for its focus on short-form gaming and user-interactive mechanics, Galaxsys continues to meet the rising demand for engaging, skill-driven experiences. With multiple recent award wins, the studio is riding a wave of momentum that the First Look Games partnership is expected to accelerate further.

This collaboration represents yet another step in Galaxsys’ strategy to use affiliate publishers as a powerful tool for growth in competitive, regulated markets.

Source:

“Galaxsys Joins Forces with First Look Games to Boost Global Reach”, Press Release, Jul 29, 2025