Games Global Enters Brazilian and Peruvian Markets in Latin America Expansion

Games Global, a leading name in the iGaming industry, has announced its foray into the regulated markets of Brazil and Peru. This significant move underscores the company’s commitment to expanding its presence across Latin America and aligning with local regulations to deliver tailored gaming experiences.

This strategic expansion began on January 1, 2025, a date chosen to coincide with new regulatory frameworks for online gambling in both Brazil and Peru. These regulatory updates provide a structured environment for iGaming operations, making them ideal markets for Games Global’s latest venture.

Strengthening Local Connections

As part of its Latin American strategy, Games Global has established a primary office in São Paulo, Brazil. This hub serves as the cornerstone of its operations in the region and is supported by satellite offices in Argentina and Chile. These locations enable the company to better understand the unique characteristics and preferences of the Latin American audience.

The São Paulo office is staffed with a team of experts focused on delivering exceptional customer service and localized support. Meanwhile, the satellite offices aim to facilitate seamless integration into the regional market, allowing Games Global to remain attuned to local trends and demands. This infrastructure underscores the company’s dedication to fostering meaningful connections and partnerships within the region.

Tailored Gaming Content

Games Global’s offering includes over 150 certified games developed by more than 40 in-house and partnered studios, two of which are based in South America. These games are customized to resonate with the cultural and market-specific preferences of players in Brazil and Peru. From immersive slot games to live casino experiences, the content reflects local trends while maintaining Games Global’s renowned quality and innovation.

The company’s emphasis on tailored content aligns with its broader strategy of integrating into the cultural fabric of its markets. By prioritizing localized gaming solutions, Games Global aims to enhance player engagement and satisfaction.

Building Partnerships for Growth

A key aspect of this expansion is the establishment of partnerships with local operators in Brazil and Peru. This collaborative approach not only bolsters the company’s presence in these markets but also contributes to the overall development of the regional iGaming ecosystem. Games Global’s goal is to leverage its expertise to elevate the quality of gaming offerings and drive innovation in the sector.

Walter Bugno, CEO of Games Global, expressed his enthusiasm for this expansion, stating, “We are thrilled to be part of the outstanding growing markets in Latin American countries, Brazil and Peru, two prosperous countries in terms of culture and diversity. Games Global will make its leading expertise available to our new future partners and hopes to make a significant contribution to building the next level of the regional iGaming industry.”

A History of Innovation

With over 20 years of experience, Games Global is renowned for its extensive portfolio of iGaming content, which includes slot games, table games, video poker, progressive jackpots, and more. The company has developed more than 1,400 proprietary games through its network of 42 in-house and partner studios. This latest expansion reaffirms Games Global’s commitment to supporting the growth of iGaming in regulated markets worldwide.

Source:

Games Global expands Latin American presence with Brazil and Peru market entry, gamesglobal.com, January 9, 2025.