Games Inc Expands Nordic Reach Through Wildz Deal

Games Inc has entered a new partnership with Wildz Group that will place its games across selected brands within the operator group’s casino portfolio. The agreement strengthens Games Inc’s position in markets including Finland and Norway while extending the studio’s relationship with established online casino operators.

The content will become available through brands including Wildz, Caxino, Wheelz, Spinz, Chipz, Tuplaus and Beazt. Wildz Group operates these brands through the Rootz platform, which supports the group’s gambling entertainment offering.

Games Inc Targets Established Nordic Markets

For Games Inc, the agreement forms part of a broader strategy centred on working directly with operators and producing games with straightforward player appeal. The studio has spent the year developing its portfolio while seeking partnerships that can give its content wider exposure in markets where it sees commercial potential.

Wildz Group’s portfolio covers several casino brands, with its operator proposition placing emphasis on technology performance, player engagement and individual brand experiences. Its affiliate-facing information also highlights tailored rewards, market-specific player journeys and ease of use.

The new arrangement gives Games Inc access to that wider brand network while supporting its objective of developing long-term operator relationships. The studio said it wants its games to remain simple for operators to position and promote while retaining clear entertainment value for players.

Wildz Adds Games Inc Content To Casino Portfolio

Fiona Hickey, CEO at Games Inc, said: “Wildz Group is exactly the kind of partner we want to be building with. They have strong brands, a clear understanding of player experience, and real relevance in markets where we see good potential for Games Inc content. For us, this partnership is not just about adding another operator group to the list. It is about getting our games in front of players through brands that know how to make casino entertainment feel fast, simple and engaging.

"We have been very focused on building games that operators can promote, players can understand quickly, and partners can rely on. Wildz Group feels like a strong fit for that direction, especially across markets like Finland and Norway where clarity, speed and entertainment value really matter.

"It is another encouraging step for Games Inc, and a good sign that the work we have been doing on the portfolio is starting to land with the right partners.”

The partnership also fits Games Inc’s wider commercial plans, which focus on lasting relationships with operator groups that value dependable content delivery, market relevance and distinctive slot products.

Joakim Helenelund, Director of Gaming, Wildz Group said: “We are pleased to partner with Games Inc and add their content to our casino offering. Their games bring clear themes, strong visual identity and entertainment-led mechanics that fit well with our focus on engaging player experiences across the Wildz Group portfolio.”

The launch will extend Games Inc’s reach through several recognised casino brands while giving Wildz Group additional content for its existing player base. The companies expect the agreement to support their respective commercial objectives across the selected markets.

Source:

“Games Inc strengthens Nordic reach through Wildz Group partnership", Press Release, August 20, 2026