Games Inc Expands Nordic Reach With CasinoFriday

Games Inc has agreed a new distribution partnership with CasinoFriday and its sister brands, giving the studio an opportunity to place its slot portfolio in front of more players across markets including Finland and Norway.

The deal connects Games Inc with an operator group that places emphasis on entertainment, straightforward casino experiences and market-specific player engagement. CasinoFriday operates with a team of more than 50 employees and develops its brands around the audiences they serve, with a focus on tailored gaming experiences.

For Games Inc, the partnership adds to its efforts to establish distribution relationships with operators seeking slot content that combines recognisable themes with distinctive visual presentation. The studio is also positioning its portfolio around games that operators can communicate clearly to their audiences.

CasinoFriday Adds Games Inc Content

Fiona Hickey, CEO at Games Inc, said: “CasinoFriday is a really exciting partner for us because they clearly understand that casino entertainment needs to feel fresh, simple and enjoyable for players.

Their brand has personality, their market focus is clear, and they are building experiences that are tailored rather than generic. That matters to us, because Games Inc is in a very similar phase of thinking: how do we build games that are easy for operators to promote, easy for players to understand, and still have enough character to stand out?

Finland and Norway are important markets for us, and we see strong potential for Games Inc content with partners who care about clarity, entertainment value and long-term player experience. This is another partnership that feels like the right fit, not just another launch. We are excited to see our games go live with CasinoFriday and its sister brands and to keep building the relationship from here.”

The agreement forms part of Games Inc’s broader commercial approach, which centres on relationships with operators and a portfolio designed around clear game concepts, dependable delivery and entertainment value.

The studio will distribute its slots across CasinoFriday and the group’s sister brands. The arrangement gives its content exposure across the operator group’s market-focused casino offering, including audiences in Finland and Norway.

Sister Brands Extend The Partnership

Marcus Fabricius, Head of Casino at CasinoFriday said: “We are pleased to welcome Games Inc to our content portfolio across our casino brands. Our focus is on building casino experiences that feel engaging, smooth and relevant for the players in each market we serve. Games Inc brings content with clear themes, strong characters and a straightforward entertainment appeal, which fits well with how we think about game selection across our brands such as CasinoFriday, BetFriday, Shotz and Pelipeto.

We are always looking for partners who understand that good content needs to work for both players and operators. Games Inc’s approach is practical, creative and easy to connect with, and we look forward to seeing how their games perform with our audiences.”

The addition of Games Inc’s portfolio gives CasinoFriday and its related brands further content for their casino offerings. The partnership also creates a new distribution channel for Games Inc as it continues developing relationships in selected markets.

Source:

“Games Inc partners with CasinoFriday to bring character-led slots to experience-focused casino brands”, Press Release, September 8, 2026