Gamzix Expands Reach Through First Look Games Partnership

Gamzix, a Malta-based game developer, has partnered with First Look Games in a move aimed at significantly expanding its reach within the online casino sector. The collaboration opens access to a global audience of over 40 million casino players through First Look Games’ extensive network of more than 1,000 verified iGaming affiliates, announced in London on April 28, 2024.

Founded in 2020, Gamzix quickly earned a name for itself by producing slot games that blend intricate graphics, smooth animations, and well-designed mathematical models that enhance player engagement. This new alliance not only amplifies the studio’s promotional capabilities but also equips it with detailed analytics to sharpen its marketing strategies.

Enhanced Insights and Marketing Tools for Gamzix

Through the partnership, Gamzix gains access to First Look Games’ powerful data tools, offering key insights such as player sentiment analysis, regional performance trends, and an accuracy management system that ensures consistent information distribution across affiliate channels. These resources will allow Gamzix to benchmark the success of its titles against competitors and adjust campaigns for greater effectiveness.

Commenting on the partnership, Kateryna Havrylenko of Gamzix stated: "Getting our games in front of more players is important, but doing it with the right tools makes all the difference. With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release."

Tom Galanis, CEO of First Look Games, added: "Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they're being received by the affiliate community."

Supporting Gamzix’s Expanding Slot Portfolio

The collaboration comes as Gamzix continues to broaden its portfolio, integrating features like in-game tournaments, achievements, and dynamic promotional tools into its titles. By utilizing First Look Games’ Premium service, Gamzix will also grant affiliates early access to upcoming releases, helping to generate anticipation and player interest even before official launches.

First Look Games’ model provides studios with an outsourced affiliate management solution, facilitating the secure and controlled sharing of approved assets and information. With over 1,000 registered publishers and an audience surpassing 40 million, the platform streamlines affiliate outreach while maintaining strict data compliance and brand consistency.

The platform’s data-driven reporting system highlights performance metrics and identifies any inaccuracies, aiding studios like Gamzix in maximizing their return on investment (ROI) from game development. To date, First Look Games boasts over 200,000 asset downloads and more than 96,000 unique game reviews created by its affiliate network.

For affiliates, First Look Games offers seamless access to a broad library of studio assets via a single login, featuring major industry names. This approach ensures the accuracy, volume, and compliance of the content they produce, ultimately enhancing the promotional landscape for slot and casino games.

Gamzix remains committed to delivering high-quality gaming experiences. By focusing on artistic excellence, realistic animations, innovative gameplay, and robust mathematical foundations, the studio fosters strong player engagement. Its suite of features, such as tournaments and achievement-driven bonuses, helps casinos achieve higher player retention with minimal operational oversight.

Source:

Gamzix gains data-driven marketing advantage with First Look Games partnership, firstlookgames.com, April 28, 2024.