GiG Signs Agreement with Armstrong Operations for Two Online Brands

Producers of top-performance tech products for the iGaming sector, Gaming Innovation Group Inc. has announced an extension of their network after signing an agreement with Armstrong Operations Ltd, affiliate marketing agency incorporated in Malta.

The arrangement will see two new brands operating on GiG’s proprietary platform solution, GiG Core. According to Richard Brown, the company’s chief executive officer, adding two acclaimed gaming shops with their own license will support GiG’s transition from the white label model to licensed operators on a fixed fee.

One of the recently established brands, Dreamz Casino, has been highly successful to date, and further promotional efforts will allow greater customer experience in new markets along with new audiences. Simon Furustig, director at Armstrong Operations Ltd, explains:

“Tailored customer experiences is a top priority for us, and we are glad to have GiG’s technology to support our efforts. We look forward to developing our player engagement platform and brands further with their support.”

Simplifying Personalized Marketing

By launching Dreamz Casino in 2018, Armstrong Operations has made a giant leap in the iGaming industry, as it successfully manages to simplify personalized marketing via its real time platform for advertising.

As stated by Bruno Berlafa, affiliate director, the company’s in-house developed technology allows it to keep up with real time events and tailor communication with customers based on their preferences. In addition, the team constantly optimizes and invents new and exciting automated campaigns, delivering stronger results and traffic, key ingredients for long-term partnerships with affiliates.

On another note, the Gaming Innovation Group continues to provide products and services through several divisions of the iGaming industry, including business-to-consumer casino, sports betting and poker offerings. Its online gaming portals GUTS, Rizk, Betspin, Thrills and Kaboo constitute an entire ecosystem of top-ranking gaming products, providing the best player experience in the world.

GiG operates under the jurisdiction of Malta and it is listed on Oslo Stock Exchange as well as Nasdaq Stockholm.

Catering to US Sports Enthusiasts

Prior to launching its next-generation data platform that can integrate with third-party solutions, the group went live with Hard Rock’s Sportsbook in Iowa. Sports enthusiasts within the state have been granted access to GiG’s mobile friendly online app, which is available on the casino floor since December 16, 2019.

Kresimir Spajic, senior vice president of online gaming at Hard Rock International commented at the time:

“We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio.” Jim Franke, General Manager of Hard Rock Hotel & Casino Sioux City commented “Offering sports betting through GiG provides our players and guests a new level of engagement – we couldn’t be more thrilled to be launching in Iowa.”

GiG Data, on the other hand, brings improved data integrity, efficiency and speed, granting high performance solutions for operators who seek enhanced business intelligence. The platform comes with KPI libraries and back office tools for an increased service level.

Source:

“Gaming Innovation Group signs an extension with Armstrong Operations Ltd.”, gig.com, December 30, 2019.