Golden Whale Secures Deal with Entain Brand Finnplay

February 5th, 2024
Back Golden Whale Secures Deal with Entain Brand Finnplay

Golden Whale, a forward-oriented supplier of data services for the gaming sector, has secured a deal with Finnplay. This will enable company to present it machine learning infrastructure accessible to various brands.

The new cooperation will see Golden Wheel technology including tech layer Foundation and LOOPS integrated on Finnplay platforms. As a result, player engagement will be significantly increased along with the level of retention.

Considering that Finnplay has already established itself in the Nordics, the company will continue to make regular success in the sector. The brand is famous for delivering premium engagement tools with a high level of compliance. The addition of AI machine learning solutions from Golde Whale will certainly benefit the company in achieving even more important milestones and securing deals with new clients.

From the Media

Commenting on the latest deal in the industry, Eberhard Dürrschmid, CEO at Golden Whale,  says the over the previous years, the company has been focused on enhancing its tech solutions to provide the very best experience to its users. With a chance to do this on a larger scale via Finnplay will bring them even more success and value going forward.

The company will integrate predictive tools and cutting-edge infrastructure across Finnplay brands which will allow users to get access to real data and results, further boosting the level of engagement. They are looking forward to this exciting cooperation.

On the other hand, Jaakko Soininen, Managing Director at Finnplay, said:

“As the leading iGaming platform provider from the Nordic region, Finnplay is always looking for ways to add value to our offering and provide customers with new tools that can have a tangible impact on the success of their businesses.

By partnering with Golden Whale, we believe we’ve found the perfect way to give Finnplay-powered brands an edge on the competition. By utilising their advanced data science and machine learning technologies, Finnplay customers will now gain key insights, empowering them to make optimised decisions on how to better engage with players in future.”

More Info on the Company and its Work

Golden Whale is an innovative company, focused on delivering data-driven solutions and know-how you can leverage for the best possible results. Some of the best products they deliver are aimed for player behavior, retention, design optimization, and marketing analytics. According to their statement, the tools allow companies to transform into learning brands by utilizing statistical and machine learning.



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