GR8 Tech has entered into a strategic collaboration with B2B gambling software provider Betting Software (BSW). The new partnership will see the Cyprus-based tech company’s widely used Sportsbook iFrame Solution integrated into BSW’s sportsbook aggregation. This addition will provide operators with enhanced flexibility and an expanded selection of sports betting options.
GR8 Tech’s iFrame Expands Operator Offerings
Recognized for its seamless integration and robust margin management features, GR8 Tech’s Sportsbook iFrame has gained significant traction in 2024. By incorporating this solution, BSW strengthens its sportsbook offerings, ensuring that operators gain access to cutting-edge technology that optimizes both player experience and profitability.
"GR8 Tech’s iFrame excels in sports selection and operational flexibility, making it a perfect addition to our portfolio. Our clients will gain access to a superior solution that effortlessly enhances their sportsbook offerings to the fullest," said Bulat Fakhrutdinov, Head of Partnerships at BSW.
This collaboration signifies a major step forward for GR8 Tech as it broadens the reach of its innovative iFrame solution.
Yevhen Krazhan, Chief Business Development Officer at GR8 Tech, highlighted the significance of the deal, stating, "We’re incredibly excited to partner with BSW and bring our iFrame solution to even more operators. It’s already a game-changer in the industry, and we are actively expanding its reach. This partnership is a strong endorsement of the value our iFrame brings, and it’s a big step forward for us as we continue to grow and innovate."
Advanced Features for Operators
GR8 Tech’s Sportsbook iFrame boasts an extensive range of sports and esports content, featuring over 50 sports categories, 25,000 daily events, and more than 2,000 betting markets. Designed with a mobile-first approach, the iFrame ensures quick adaptation to market trends while providing operators with AI-powered content recommendations and advanced risk management tools.
Among its standout capabilities is a margin personalization feature, which enables operators to optimize profitability, with potential margin increases of over 15%. By leveraging AI-driven insights and customizable risk management settings, the solution offers a significant advantage in balancing player engagement and revenue growth.
Other Developments from GR8 Tech
In addition to this partnership, GR8 Tech has introduced several new features across its platforms:
Partial Cashout Functionality
A recent update to the sportsbook now allows players to withdraw a portion of their winnings while keeping the remainder of their bet active. Players can select between full and partial cashouts, using a slider or manual input to determine the amount they wish to withdraw. The system provides real-time updates on bet status and potential payouts, with players permitted up to two partial cashouts per bet before committing to a full cashout.
Operators can now add descriptions to custom pages, offering additional content related to tournaments and teams. This feature enables the inclusion of titles, main descriptions, and images, along with an optional "More Information" button that redirects users to external pages or opens a detailed modal window.
Dynamic FreeBet Distribution via Webhook
The platform now supports issuing FreeBets with dynamic values through a webhook system. This enhancement allows operators to automate promotions based on player activity, ensuring personalized rewards without manual adjustments. The update streamlines FreeBet distribution while improving engagement and retention among iFrame clients.
GR8 Tech has also introduced a Tournament Lobby designed to enhance player participation and retention. The new lobby consolidates all tournament-related activities in one place, allowing users to navigate ongoing, upcoming, and past events seamlessly. Features such as smart sorting and one-click access to tournament details ensure a user-friendly experience.
Additionally, multi-currency support has been added, allowing operators to create tournaments in various supported currencies. The system automatically adjusts game availability based on currency selection, enhancing accessibility and eliminating currency-related participation barriers.
To improve payment processing efficiency, GR8 Tech has launched an Account-to-Account Payments Management system. This new solution facilitates direct transactions, reducing reliance on intermediaries and lowering transaction fees. It is particularly beneficial in markets like South Asia and LATAM, where direct bank transfers are widely preferred. The system enhances payment security, accelerates processing times, and offers merchants greater control over financial transactions.
A Strong Step Forward for GR8 Tech and BSW
This partnership between GR8 Tech and BSW marks a significant milestone in the evolution of sportsbook technology. With its AI-driven insights, mobile-optimized design, and profitability-enhancing features, the Sportsbook iFrame continues to establish itself as a top-tier solution for operators worldwide. As GR8 Tech continues to expand its offerings and strengthen industry partnerships, it remains at the forefront of innovation in the sports betting sector.
Source:
‘’GR8 Tech Expands Reach Across Asia and LATAM Through Betting Software Partnership’’, gr8.tech, February 27, 2025.
