Greentube, iGaming experts and interactive division by Novomatic, has agreed to supply their online casino games to Italy’s 888casino, after a partnership deal is announced this week.
Italy’s 888casino punters will gain access to a wide array of games from this developer, most of which have been adapted from land-based games available in Italian market. These games include Book of Ra deluxe, Lucky Lady’s Charm deluxe and Dolphin’s Pearl deluxe.
The Continuation of Partnership
Greentube’s content is already live with 888casino in several regulated casino markets. Most recently, the two went live together in Sweden.
Chief Financial Officer and Chief Games Officer, Michael Bauer, said of this release:
“888 is one of the biggest brands in the industry and our successful partnership has enabled us to reach a wide player base in the regions we have entered together. We expect Italy will deliver equal success, and through this cooperation we will significantly strengthen our position in the country.”
888’s senior vice president of B2C, Guy Cohen, added:
“At 888, we are focused on offering our customers a wide portfolio of engaging and entertaining content. With the addition of Greentube’s premium games portfolio to our Italian platform, customers can enjoy a variety of titles. We are excited by this partnership and look forward to building on it.”
UK Expansion
Through another partnership, with Polish operator STS…
…Greentube has also expanded in the UK recently. Similar to Italy, this country’s consumers will also get to enjoy the line of top-performing games by this supplier.
In the meantime, 888casino has integrated ORYX’s RGS platform content that will let operator gain access to in-house developed titles like Anaconda Eye Rapids and Golden Dunes.
Cohen said that their customers expect the best and most engaging casino experience and with this partnership they will continue to strengthen their wide portfolio of premium games.
NetEnt’s Live Titles
One of iGaming’s largest companies, NetEnt, has signed a deal with 888 Holdings that will see the brand deliver their portfolio of live games to 888casino.
Speaking about this deal, Cohen remarked that “the live casino has become an important component of our offer, as players seek the best of Las Vegas, Atlantic City, and Monte Carlo wherever they are.’’
Source:
“888Casino Expands Greentube Partnership To Italy”, gamingintelligence.com, August 12th, 2020.
